Natural Blonde

Name: Natural Blonde Permanent Kit
Brand: Bleach London
SKU: 70700184
Price: 12.00 GBP
Availability: InStock
Rating: 4.65 (55 reviews)

Permanent high lift tint

(55)

All of the colour, none of the bleach. Turn your head to a light blonde shade with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour. Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.

Works on dark hair or light hair
For use on undyed hair
For all hair types

What it does

Our permanent dyes are made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed!

Base

Result

What You Get

Conditioning Colour

Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

Go Lighter Developing Lotion 30 VOL | 9%

Powerful enough to lighten dark hair, gentle enough to maintain hair health.

Keep It Sealed Conditioner

Seals the cuticle to lock colour in place, leaving hair silky soft.

1 x CONDITIONING COLOUR 60 ml / 2.03 fl. Oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

1 x Bottle of GO LIGHTER Developing Lotion 60 ml / 2.03 fl. Oz. Powerful enough to lighten dark hair, gentle enough to maintain hair health.

1 x KEEP IT SEALED Conditioner 20 ml / 0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft.

1 x Pair of Plastic Gloves 1 x Instruction Leaflet

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. You may need to use more than one pack if your hair is long or thick.

CONDITIONING COLOURANT INGREDIENTS: Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Cetearyl Alcohol, Sodium Sulfite, Parfum (Fragrance), Ascorbic Acid, Trisodium HEDTA, Toluene-2,5-Diamine Sulfate, Dipropylene Glycol, Resorcinol, Hydrolyzed Rhodophyceae Extract, m-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 4-Amino-m-Cresol, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

GO LIGHTER DEVELOPING LOTION 30 VOL | 9% INGREDIENTS: Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

KEEP IT SEALED CONDITIONER INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

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New Arrival

Complete Reincarnation Set

How to use it

Reviews

4.7

Average score from 55 reviews

Highest score

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Lowest score

Page 1 of 11

March 16, 2026

perfect blonde dye

i had some light banding in my hair and did not want to bleach my roots to fix this so i used bleach london's natural blonde and it worked perfectly for what i wanted. i'm very satisfied with my results ♡

Anna-Maria A.

Hair Type: Straight Natural Hair Color: Mid to light brown

November 20, 2025

Beautiful colour and it does

Beautiful colour and it does not have harsh particles and amazing as my hair is jet black but it was well made! My hair turns to be brunette beautiful

Swan D.

Hair Type: Curly Natural Hair Color: Black

November 19, 2025

Easy to use

Great colour, looks natural

Lizzie S.

Hair Type: Wavy Natural Hair Color: Strawberry Blonde

July 30, 2025

Love them so much

Love it

Eva B.

Hair Type: Straight Natural Hair Color: Mid to light brown