Vivid Pink

Name: Vivid Pink Permanent Kit
Brand: Bleach London
SKU: 70700247
Price: 12.00 GBP
Availability: InStock
Rating: 3.62 (39 reviews)

Permanent high lift tint

(39)

All of the colour, none of the bleach. Turn your head a glossy, bright pink shade with our No Bleach high-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour. Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.

Works on dark hair or light hair
For use on undyed hair
For all hair types

What it does

Our permanent dyes are made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed!

Base

Result

What You Get

Conditioning Colour

Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

Go Lighter Developing Lotion 30 VOL | 9%

Powerful enough to lighten dark hair, gentle enough to maintain hair health.

Keep It Sealed Conditioner

Seals the cuticle to lock colour in place, leaving hair silky soft.

1 x CONDITIONING COLOUR 60 ml / 2.03 fl. Oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.

1 x Bottle of GO LIGHTER Developing Lotion 60 ml / 2.03 fl. Oz. Powerful enough to lighten dark hair, gentle enough to maintain hair health.

1 x KEEP IT SEALED Conditioner 20 ml / 0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft.

1 x COLOUR BOOSTER 3 ml / 0.1 fl. oz. For an additional pop of colour

1 x Pair of Plastic Gloves 1 x Instruction Leaflet

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time colouring, you'll need at least two kits.

CONDITIONING COLOURANT INGREDIENTS:Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Ethanolamine, Cetearyl Alcohol, Parfum (Fragrance), Basic Red 51, Basic Yellow 87, Trisodium HEDTA, Dipropylene Glycol, Hydrolyzed Rhodophyceae Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

GO LIGHTER DEVELOPING LOTION 30 VOL | 9% INGREDIENTS:Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.

KEEP IT SEALED CONDITIONER INGREDIENTS:Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.

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Reviews

3.6

Average score from 39 reviews

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June 13, 2026

The best pink colour i have ever tried!

Love it! I was so happy i did not have to use decoloración on my hair for the first time to get the vivid pink colour. No irritation, easy to use and fast,vivid long lasting results. Culs not be happier.

Pia O.

Hair Type: Straight Natural Hair Color: Mid to light brown

May 18, 2026

amazing vibrant and so pretty

Finally gave me the color i always wanted without damaged bleached hair

Hanna F.

April 24, 2026

vibrant, conveniant, fun

It worked surprisingly well, better than I expected. I used three boxes on my waist length hair and this was enough, my roots lifted very well with the middles of my lengths lifting the least which are still a little brown. I would reccomend this product.

Megan P.

Hair Type: Straight Natural Hair Color: Mid to light brown

April 21, 2026

Very happy son 💕

My sons been begging for pink hair but I didn't really want to bleach all the way to the roots while hes still quite young. Read mixed reviews about how bright it would go & it definitely didnt end up the pink on the box, but he's very happy with the results! Small bit patchy but that's definitely on me for application error & I think if I did it a second time (I bought several boxes just incase for this reason) it would go very bright! Last picture is after a fair amount of washes too so they aren't wrong about permanent :hands_heart: