

All of the colour, none of the bleach. Turn your head a glossy, bright pink shade with ourNo Bleachhigh-lift permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to lighten while they colour. Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.
Works on dark hair or light hair
For use on undyed hair
For all hair types
Our permanent dyes are made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed!












1 x CONDITIONING COLOUR 60 ml / 2.03 fl. Oz. Fortified with Cocamide and vegan Sea Silk to nourish and strengthen strands.
1 x Bottle of GO LIGHTER Developing Lotion 60 ml / 2.03 fl. Oz. Powerful enough to lighten dark hair, gentle enough to maintain hair health.
1 x KEEP IT SEALED Conditioner 20 ml / 0.68 fl. Oz. Seals the cuticle to lock colour in place, leaving hair silky soft.
1 x COLOUR BOOSTER 3 ml / 0.1 fl. oz. For an additional pop of colour
1 x Pair of Plastic Gloves 1 x Instruction Leaflet
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time colouring, you'll need at least two kits.
CONDITIONING COLOURANT INGREDIENTS:Aqua (Water), Cocamide MEA, Ceteareth-6, Polysorbate 80, Ammonium Hydroxide, Ethanolamine, Cetearyl Alcohol, Parfum (Fragrance), Basic Red 51, Basic Yellow 87, Trisodium HEDTA, Dipropylene Glycol, Hydrolyzed Rhodophyceae Extract, Geraniol, Hexyl Cinnamal, Limonene, Linalool.
GO LIGHTER DEVELOPING LOTION 30 VOL | 9% INGREDIENTS:Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA.
KEEP IT SEALED CONDITIONER INGREDIENTS:Aqua (Water), Cetearyl Alcohol, Paraffinum Liquidum (Mineral Oil), Cetrimonium Chloride, Sodium Benzoate, Oleyl Erucate, Lactic Acid, Parfum (Fragrance), Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Lauryl Pyrrolidone, Propylene Glycol, Hydrolyzed Rhodophyceae Extract, Helianthus Annuus (Sunflower) Seed Extract, Hexyl Cinnamal.












April 24, 2026
vibrant, conveniant, fun
It worked surprisingly well, better than I expected. I used three boxes on my waist length hair and this was enough, my roots lifted very well with the middles of my lengths lifting the least which are still a little brown. I would reccomend this product.
April 21, 2026
Very happy son 💕
My sons been begging for pink hair but I didn't really want to bleach all the way to the roots while hes still quite young. Read mixed reviews about how bright it would go & it definitely didnt end up the pink on the box, but he's very happy with the results! Small bit patchy but that's definitely on me for application error & I think if I did it a second time (I bought several boxes just incase for this reason) it would go very bright! Last picture is after a fair amount of washes too so they aren't wrong about permanent :hands_heart:


April 18, 2026
BEAUTIFUL
The way this stuff actually changed my hair colour without bleaching and didnt even change my curl pattern or hair texture
April 3, 2026
Obsessed
I have been using Vivid Red for about a year and a half and love it, but pink is my fave colour and I was so hoping you would create one—and you did!! OBSESSED!! I have medium brown hair and this worked magically! Adore!! I will stock up when you I can! My tip: I don’t shampoo my hair (please don’t judge) and add your semi-permanent colour to my conditioner which I use almost every day to keep my scalp and hair clean, and of course keep my colour vibrant xxx
March 31, 2026
Looove
Totally pinked my hair!! My hair is fairly dark so I was very impressed

