Rich Brown
All of the colour, none of the bleach.
Transform your hair to a deep and dimensional shade of brown with our No Bleach permanent colour. Its groundbreaking, oxidative dyes penetrate hair shafts to darken while they colour.
Our all vegan kits contain natural ingredients to keep your hair nourished, strong and silky soft.
Works on dark hair or light hair
For use on undyed hair
For all hair types
No Bleach London permanent colours can lighten and deposit tones into your hair in one step, allowing you to change your hair colour without bleaching.
Our Go Darker Developing Lotion allows the product to gently deposit dark pigments into the hair, allowing even results and colour longevity.
April 13, 2026
I absolutely love the product,
I absolutely love the product, Gentle to the skin, and covers the greys really well. I absolutely love that, after dying the hair, you wash it with a shampoo and there's no residue or smell left. I am glad I found this cruelty-free hair dye.
April 10, 2026
Lovely colour but not dark
Lovely colour but not dark enough
November 26, 2025
Naturel
La couleur parait très naturelle, ça fait deux semaines et elle tient très bien, je recommande. J’avais des pointes d’un blond très clair et on ne les voit pas dutout maintenant!
November 4, 2025
It worked good and it
It worked good and it was really easy to use. This was the first time dying my hair by myself and I would recommend it to other people because it was easy to use.
October 21, 2025
Great results, but hard to use
Great colour, really rich and pretty, very hard to squeeze out the colour tubes though. Quite impractical? One of the aluminium tubes even broke as i was squeezing. But other than that, I look great.
AS SEEN ON @BLEACHLONDON
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