Free Shipping & Gift above £30 | Vegan & PETA-approved

This season's shades have arrived image
This season's shades have arrived image
This season's shades have arrived image
From brown to vivid in 40 minutes without the bleach.

This season's shades have arrived

All of the colour. None of the bleach. image

All of the colour. None of the bleach.

Our first-ever range of permanent dyes that transform your hair without bleach, add dimension and blend greys. Developed by Bleach London founder and fashion hair royalty Alex Brownsell.

Go darker, go lighter, go brighter!

HAIR INSPO @BLEACHLONDON

“THE CULT-FAVOURITE, DESIGNER- APPROVED HAIR COLOUR BRAND”
-Vogue US
Proven to reduce breakage by 68% image
Proven to reduce breakage by 68% image
Proven to reduce breakage by 68% image
Try our 3-step Reincarnation Routine for strong, shinier, healthier hair.

Proven to reduce breakage by 68%

Your hair, any colour image

Your hair, any colour

Professional standard home bleaches, toners, colours and care from London's leading colour salon. Developed by international colour expert and Bleach Co-founder Alex Brownsell, our vegan, cruelty-free range graces the heads of celebs, runways and magazine covers and now your bathroom sink!

How to Guides
How to do hair art on buzzed hair
How to do hair art on buzzed hair
Step-by-step guide from our expert stylists on how to add hair art and colour spots to buzzed blonde hair
How to bleach a money piece at home
How to bleach a money piece at home
Step-by-step guide from our expert stylists on how to bleach and tone your fringe at home.
How to bleach & tone a buzzcut
How to bleach & tone a buzzcut
Step-by-step guide from our expert stylists on how to bleach and tone buzzed hair at home
How to bleach and tone a full head from dark brown to blonde.
How to bleach and tone a full head from dark brown to blonde.
Step-by-step guide from our expert stylists on how to bleach and tone a full head of dark hair to blonde at home.