The Reincarnation Routine
Scientifically proven to reduce breakage by 68%. Our new 3-step routine targets not one but two essential bonds for stronger, healthier hair.
New Arrival
Reincarnation Purple Shampoo
Toning Shampoo with bond building technology.
£14
New Arrival
Reincarnation Purple Mask
Bond-restoring treatment for blondes
£15
Bestseller
Reincarnation Mask 200ml
Nourishing treatment for dry, damaged, bleached and coloured hair.
£10
Reincarnation Mask XL
Bond restoring mask
£18
New Arrival
Complete Reincarnation Set
Bond-restoring shampoo, conditioner and nourishing mask for stronger, healthier hair
£34
New Arrival
Reincarnation Shampoo & Conditioner
Bond-restoring shampoo and conditioner
£24
New Arrival
Reincarnation Shampoo & Conditioner Mini
Bond-restoring shampoo and conditioner
£10
New Arrival
Reincarnation Shampoo
Bond-restoring shampoo
£12
New Arrival
Reincarnation Conditioner
Bond-restoring conditioner
£12
New Arrival
Mini Reincarnation Shampoo
Travel ready shampoo with bond restoring technology on the go
£5 £3.75
New Arrival
Mini Reincarnation Conditioner
Travel ready conditioner with bond restoring technology on the go
£5 £3.75
New Arrival
Mini Reincarnation Mask
Bond restoring mask
£4
TOOLS
Expert dye-it-yourself tools for bleaching, toning and colouring hair.
Bestseller
Eco-Conut Bowl & Brush
Reusable coconut bowl and tint brush. Use to mix and apply whenever you bleach and dye.
£7
Bleach Proof Towel
Bleach and dye resistant 100% organic cotton towel for catching spills when you're DIY dyeing.
£15
Crocodile Clips
Hold on tight. Super grip crocodile clips for precision bleaching, dyeing and styling.
£8