Ice White Complete Color Set
Bleach / Toner / Super Cool Colour: Everything you need for a full head of the nicest, iciest blonde
Three steps to Ice White Blonde at home! Lighten virgin locks with Plex Bleach, then add White Toner to neutralise brassy yellow shades and create a cool finish for your White Heat Super Cool Colour. Nice ice baby.
14th September 2025
If anything it got darker
I have tried this 2 times and if anything changed, it got darker. It didn't completely dry out my hair, so 2 stars. I had such high hopes
Hair Type: Coily
Natural Hair Color: Dark brown
31st May 2025
toner
This is the only product I've used that has totally obliterated yellow/gold tinge
Hair Type: Wavy
Natural Hair Color: Mid to light brown
24th March 2023
White Heat
Wonderful love it
Hair Type: Straight
Natural Hair Color: Grey
18th April 2022
good!
This was super easy to apply and lathered on great. The consistency is similar to conditioner. This product also smells good. Hair doesn’t feel dry or damaged.
18th April 2022
Beautiful color !
Beautiful color that has lasted longer than the bottle suggested. Not complaining! Little to no brassy tones, even after 4-5 washes. I use a purple shampoo and conditioner, but it barely needs it. Very impressed.
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