DOES NOT WORK

I have naturally light BLONDE hair. I let this sit for the 60 minutes it says to do for light BROWN hair. Yet when I rinsed it out, my hair was still exactly the same light blonde it always has been. If you're thinking about getting this to dye your hair, don't. Get some other brand.

Does not work as advertised

This and the other color that I bought did not work in my hair. I left the color on for a long time and my hair is a medium auburn brown. I didn’t expect it to be vivid, but I expected it to do something. I noticed no change and I feel like the video was false advertising.

weird

didn’t work for my friend like you advertised it to. she has dark hair if not black and it didn’t even show up. yet on your website you show a girl with black hair coming out with bright colors?? it doesn’t make sense.

Hair still same

Hair did not turn purple, only my scalp turned purple.

Only lasted 2 washes

Bottle states 10-50 washes. . . . . after 2 it was gone won't buy again