The best bleach I’ve used,

The best bleach I’ve used, great coverage and minimal damage - love the reincarnation mask and purple shampoo and white toner

Best bleach I've used

My hair was about 50 different colours with different shades of blonde and some left over semi permanent dye. This bleach got it all the same colour. Didn't really damage my hair (though somehow my hair is still healthy after 5 years) I've used a lot of bleaches, but the bleach london bleaches are just another level. Would buy more often if I wasn't Dutch making it a little more expensive and if I wasn't inpatient meaning I can't wait for the bleach/dye

It was perfect

Great!!! Made the work, my hair is really dark and I was looking to light up to get a copper on a tinted hair, because aleeady had tint in my hair (not virgin, copper tone from another hairdresser styler), I was not happy the tint just got in the roots and ends, the middle stayed black, so this just help me to work through it, I have to buy some more, to repeat it in a month

Good results

Very good…. Easy to use…good results and VEGAN…😊

Meets expectations

I think this bleach kit is pretty good, definitely gentler on hair than the previous brand I've been using and had very detailed instructions. However, on the website it says you need 2 packs for chin-length hair but I only needed one (my hair is just a bit shorter but it's very, very thick). I would give 5 stars but I must say that my roots didn't bleach quite as fast as the instructions indicated - if you have short hair, ditch the instructions and get a little bit closer to the roots than it says (but not all the way in). Otherwise you're going to end up with much darker roots like I did. I will probably continue sticking with Bleach London though, it's all a matter of experience with how these products work for you personally. I do like that there's a sachet each of the purple shampoo and the reincarnation mask included!