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A bleach and tone routine that leaves hair stronger.
Bond Building Bleach is designed to bolster bonds for a stronger, safer blonde. Our formula leaves hair up to 30% stronger according to lab tests. Then give your bleached hair a soft iridescent shimmer using our Pearlescent Toner for a truly glistening blonde.
Ultra-powerful lightening with less damage
Professional standard
Lightens hair up to 7 levels
Bond Building Bleach Kit with anti-breakage technology - 20 VOL | 6% Developing Lotion - Suitable for all hair types
Soft pinky violet blonde semi-permanent toner.
Two steps to cool, pearly pink hair at home. Lighten virgin locks with Bond Building Bleach then add Pearlescent Toner to neutralise yellow shades and create a pristine pink sheen or base for adding color. Who runs the world? Pearls!




















2 x sachet of bleaching powder 25g 1 x bottle of developing lotion 80ml 1 x sachet of our bond-restoring Reincarnation Mask 15ml 1 x sachet of Silver Shampoo 15ml 1 x pair of plastic gloves 1 x instruction leaflet
1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves
One kit covers root regrowth and very short hair up to 2cm (2/3 inch) long. If your hair long, thick or it's your first time bleaching, you'll need at least two kits.
One kit covers root regrowth and short hair.
If your hair's long, thick or it's your first time toning, you'll need at least two kits.
Bleaching Powder Ingredients: Potassium Persulfate, Ammonium Persulfate, Paraffinum Liquidum (Mineral Oil), Sodium Metasilicate, Magnesium Carbonate, Hydroxyethylcellulose, Silica, Arginine, Glucose, Sodium Stearate, EDTA, Bisabolol, Cyclodextrin, Parfum (Fragrance). Developing Lotion 6% | 20 VOL Ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Steareth-20, Acrylates/Beheneth-25 Methacrylate Copolymer, Sodium Lauryl Sulfate, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, EDTA, Sodium Benzoate. REINCARNATION MASK INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool. Silver Shampoo Ingredients: Aqua (Water), Cocamidopropyl Betaine, Sodium Laureth Sulfate, Sodium Chloride, PEG-60 Hydrogenated Castor Oil, Parfum (Fragrance), PEG-200 Hydrogenated Glyceryl Palmate, Sodium Benzoate, Glyceryl Laurate, Polyquaternium-10, Acid Violet 43, Citric Acid, Panthenol, PEG-7 Glyceryl Cocoate, Polyquaternium-7, Hydrolyzed Wheat Protein, Dipropylene Glycol, Sodium Cocoyl Hydrolyzed Wheat Protein, Tetrasodium EDTA, Propylene Glycol, Phenoxyethanol, Hexyl Cinnamal, Hydroxycitronellal, Limonene.
COLOURANT INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Propoxytetramethyl Piperidinyl Dimethicone, Ethanolamine, Carbomer, Betaine, Sodium Sulfite, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Glycerin, Bisabolol, Sodium Chloride, Trisodium HEDTA, Hydrolyzed Rhodophyceae Extract, Boswellia Serrata Gum, Butylene Glycol, Toluene-2,5-Diamine Sulfate, Hippophae Rhamnoides Fruit Extract, Resorcinol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, 2-Methylresorcinol, m-Aminophenol, 2-Methyl-5-Hydroxyethylaminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol HCl, 4-Amino-2-Hydroxytoluene, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Geraniol, Hexyl Cinnamal, Limonene, Linalool. DEVELOPING LOTION INGREDIENTS (7.5 VOL | 2.25%): Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. REINCARNATION MASK INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.
July 26, 2026
Good and nice
I used it on my dark brown hair and met my expectation. That’s first time for me to bleach my heart by myself. Not very strong smell but suggested to use it in good air flow room. Also very gentle for hair so definitely will use it again for root. Not targeting to get light pale white my target always light blonde so it’s work for me.
July 22, 2026
simple to use, perfect result
The process is really well explained, and I feel like it didn't break my hair too much. I love the result. Already bought it 5 times
July 1, 2026
Incredible
I bleached my buzz cut. Incredible product. No stinging . No strong scent. My hair felt pretty good after. I will definitely recommend to people and purchase again.
March 16, 2026
Easy professional kit
Great
January 26, 2026
Useful, straightforward
Really simple to use, instructions were very clear and useful. Bleach had a good result and lightened my hair really well.
AS SEEN ON @BLEACHLONDON

