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Platinum Blonde Toning Set

White Toner / Purple Reincarnation Shampoo. Refresh and maintain the perfect platinum blonde hair at home by neutralizing brassiness.
4.4 (307 reviews)
WHY THIS BUNDLE

Maintain your salon perfect icy blonde at home with BLEACH LONDON Ice Blonde Maintenance Set, with easy step-by-step guides. Apply White Toner Kit on bleached hair to remove brassiness. Use Reincarnation Purple Shampoo on wash days to keep your blonde bright without product build up. Reincarnation Purple Shampoo has bond restoring ingredients for healthy hair.

4.4
Average score from a total of 307 reviews of all products in this set
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REVIEWS
Page 1 of 4

30th May 2025

Amazing!!!!

The only purple shampoo I use.

Alison N.

Hair Type: Wavy

Natural Hair Color: Blonde

21st May 2025

Effective

Overall great

Mere L.

Hair Type: Straight

Natural Hair Color: Mid to light brown

2nd April 2025

Best purple shampoo

Does not dry your hair like other purple shampoo excellent to do away will yellow brassy hair

Carmen M.

Hair Type: Straight

Natural Hair Color: Mid to light brown

21st February 2025

It works well on my

It works well on my long grey hair.

Ann L.

Hair Type: Wavy

Natural Hair Color: Grey

21st November 2024

Great product

Loved my very first purchase with bleach

Alessia S.

Hair Type: Straight

Natural Hair Color: Black

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How to Guides
How to do hair art on buzzed hair
How to do hair art on buzzed hair
Step-by-step guide from our expert stylists on how to add hair art and colour spots to buzzed blonde hair
How to bleach a money piece at home
How to bleach a money piece at home
Step-by-step guide from our expert stylists on how to bleach and tone your fringe at home.
How to bleach & tone a buzzcut
How to bleach & tone a buzzcut
Step-by-step guide from our expert stylists on how to bleach and tone buzzed hair at home
How to bleach and tone a full head from dark brown to blonde.
How to bleach and tone a full head from dark brown to blonde.
Step-by-step guide from our expert stylists on how to bleach and tone a full head of dark hair to blonde at home.