Platinum Blonde Toning Set
White Toner / Purple Reincarnation Shampoo. Refresh and maintain the perfect platinum blonde hair at home by neutralizing brassiness.Maintain your salon perfect icy blonde at home with BLEACH LONDON Ice Blonde Maintenance Set, with easy step-by-step guides. Apply White Toner Kit on bleached hair to remove brassiness. Use Reincarnation Purple Shampoo on wash days to keep your blonde bright without product build up. Reincarnation Purple Shampoo has bond restoring ingredients for healthy hair.
24th September 2025
Perfect colour refresh
I have just started using this product & I am really happy with it. It’s far softer & more gentle on hair compared to other brands which have damaged my hair. Highly recommended.
Hair Type: Wavy
Natural Hair Color: Dark brown
9th September 2025
Great aftercare
Essential for keeping my bleached crop white/silver
Hair Type: Wavy
Natural Hair Color: Mid to light brown
8th September 2025
Great shampoo
Really revitalises my bleached hair
Hair Type: Straight
Natural Hair Color: Black
1st July 2025
Amazing product!!
Leaves my hair soft and shiny while keeping brassiness at bay.
Hair Type: Curly
Natural Hair Color: Dark brown
30th May 2025
Amazing!!!!
The only purple shampoo I use.
Hair Type: Wavy
Natural Hair Color: Blonde
Explore these looks
