

Bleach London x Heaven by Marc Jacobs
Designed exclusively for Heaven by Marc Jacobs, this limited edition vegan formula contains Provitamin B5, added UV protection and no bleach, ammonia or hydrogen peroxide. With an intense, even colour result and high shine it can be used on lighter hair for fuller coverage or on darker hair for a glossy tint. For more vivid results use on bleached blonde hair.
Long-lasting
Fades true to tone
Vegan and cruelty free
Fades gradually with each wash
The three colours in this range are our strongest saturation of semi-permanent dyes. Use this range for the boldest of colours.
Our gentle, semi-permanent colours are for all hair types! The best way to check the colour your hair will go after using this dye is with a strand test. You must also do a skin sensitivity test before use. For more vivid results use on bleached blonde hair.

The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. The best way to check the colour your hair will go after using this dye is with a strand test.




Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Phenoxyethanol, HC Yellow No. 13, Parfum (Fragrance), Mica, CI 77891/Titanium Dioxide, Basic Yellow 87, Ethylhexylglycerin, Panthenol, Polyamide-2, Dipropylene Glycol, Citric Acid, HC Blue No. 15, Octenidine HCl, Dipotassium Phosphate, Potassium Phosphate, Benzyl Salicylate, Linalool.

PREP Ensure hair is clean, towel dried and detangled. For extra vibrancy apply on clean, dry hair.
SECTION Divide hair into 4 quarters & secure
SLICE & APPLY Take slices of hair & paint on the colour
SMOOSH! Coat every strand
DEVELOPMENT TIME 30 mins on bleach blonde hair 60 mins on light brown hair
RINSE Voila!
March 23, 2026
Amazing product!
it's so colourful and bright, it turned out exactly the way i was expecting. the actual product is very smooth and creamy and it smells amazing 🙏
April 15, 2025
bright neon green
honestly so green & it's lasted 3 washes already, like not even a little bit washed out!

