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How to Guides

How to bleach & tone a buzzcut

How to bleach & tone a buzzcut

Step-by-step guide from our expert stylists on how to bleach and tone buzzed hair at home

How to bleach a money piece at home

How to bleach a money piece at home

Step-by-step guide from our expert stylists on how to bleach and tone your fringe at home.

How to bleach and tone a full head from dark brown to blonde.

How to bleach and tone a full head from dark brown to blonde.

Step-by-step guide from our expert stylists on how to bleach and tone a full head of dark hair to blonde at home.

How to do hair art on buzzed hair

How to do hair art on buzzed hair

Step-by-step guide from our expert stylists on how to add hair art and colour spots to buzzed blonde hair

How to dye a coily 4c hair to fashion colours

How to dye a coily 4c hair to fashion colours

Step-by-step guide from our expert stylists on how to safely bleach and tone a full head of virgin 4C hair at home

How to dye short shaggy hair to ice blonde

How to dye short shaggy hair to ice blonde

Step-by-step guide from our expert stylists on how to bleach and tone a full head of virgin thick shaggy hair at home.

How to bleach & tone roots (double process)

How to bleach & tone roots (double process)

Expert guide to bleaching & toning roots that have grown out over 3cm

How to bleach and tone your roots on coily hair

How to bleach and tone your roots on coily hair

Step-by-step guide from our expert stylists on how to safely bleach 4C roots at home

How to colour your hair without bleach

How to colour your hair without bleach

No Bleach London you ask? Everything you need to know about Bleach London’s Permanent hair dye range

How to get vivid copper hair without bleaching

How to get vivid copper hair without bleaching

Go from dark to head-turning bright copper in one step without bleaching your hair using No Bleach London Permanent Vivid Copper Kit.

Bleach along with our stylist Jadah

Need to do your roots at home for the first time? Start here! Watch Bleach London’s Senior Stylist Jadah, break down everything you need to know about home bleaching before you even open the box.

Hair Knowledge

What is Purple Shampoo & how to use

What is Purple Shampoo & how to use

How to fade blue or green hair dye

How to fade blue or green hair dye

Blue and Green pigments are the hardest to get our of your hair. But its possible if you follow these expert tips for fading out.

Hair Myths 101

Everything you need to know about dying your hair at home! Busting myths and splitting hairs

How to get the perfect bleach at home

How to get the perfect bleach at home

Tips and tricks for ensuring you can achieve the blonde of your dreams

How to repair damaged hair at home

How to repair damaged hair at home

5 Steps to healthy, strong and soft hair

What are scalp treatments?

What are scalp treatments?

Read all the benefits of keeping a healthy scalp for healthy hair growth.

How to add brunette streaks to blonde hair

How to add brunette streaks to blonde hair

Your expert guide to this seasons trend of brunette streaks in bleached hair

Everything you need to know about Hair Bonding Treatments

Everything you need to know about Hair Bonding Treatments

Can damaged hair be repaired? 5 tips for healthier, stronger hair from Bleach co-founder Alex Brownsell

How to protect your bleached & dyed hair on holiday

How to protect your bleached & dyed hair on holiday

Soaking up some sun? Here’s how to keep your bleach blonde or coloured hair safe

How to mix your own custom hair colour

How to mix your own custom hair colour

Super cool ways to mix our Super Cool Colours. Here’s our expert edit of the best ways to customise your colour at home, from pastel-ising your vivid dye to layering colours on your head.

How to do a DIY colour correct at home

How to do a DIY colour correct at home

Tired of coloured hair? Our Super Naturals range can take you from dyed blonde or vivid hair back to a natural dark blonde or brunette.

How to make your hair colour last longer

How to make your hair colour last longer

Tired of colours fading too quickly? Heres our expert advice on how to make your favorite hair colour last longer than a few washes.

Meet Our Bleach Kits

Meet Our Bleach Kits

We've designed a bleach kit for your hair type. Use this page to find the right lift to achieve your hair dreams.

Everything you need to know about Hair Bonding Treatments

Everything you need to know about Hair Bonding Treatments

Can damaged hair be repaired? 5 tips for healthier, stronger hair from Bleach co-founder Alex Brownsell

What is a Colour Correction Kit?

What is a Colour Correction Kit?

From green hair to red hair: Everything you need to know to go back to natural.

3 multi-coloured techniques for your hair

3 multi-coloured techniques for your hair

Learn how to do DIY tie dye, ombre and colour clashing

Stylist Tips & Tricks for bleaching hair at home

Our professional stylists give you tips and tricks to safely achieve your dream blonde at home.

Trend Reports

Trend Report: 3 Trends for 2023

Trend Report: 3 Trends for 2023

Our Creative Director, Alex Brownsell, gives the hottest looks and trends for 2023.

2023 Campaign: I'm Not a Blonde; I'm a Bleach

2023 Campaign: I'm Not a Blonde; I'm a Bleach

Look back on our 2023 LA lookbook and how to achieve them at home

Trends: Best of Blondes roundup

Trends: Best of Blondes roundup

Get inspired with this look at the best tones for blondes

Gloss Hacks

Easy hacks for getting a super glossy, dimensional finish on your natural hair colour without permanent dyes.

6 Pink Looks you need to see before colouring your hair

6 Pink Looks you need to see before colouring your hair

From baby pink to bubblegum blends--here’s our edit of 2021’s best rosy shades and how you can recreate them at home

The Bleach Lab: Home Hair Colour Deconstructed

Bleach and dye with confidence with the help of our co-founder Alex Brownsell and the Bleach stylists. Learn the science, techniques and top tips behind the style in our brand new video series.

Best Of Blondes image

Best Of Blondes

Platinum Blonde Maintenance Set

Platinum Blonde Maintenance Set

4.6 (811)

Purple Reincarnation Shampoo 300ML

Purple Reincarnation Shampoo 300ML

4.9 (12)

White Toner Kit

White Toner Kit

4.0 (292)

White Heat Super Cool Colour

White Heat Super Cool Colour

4.3 (43)

Silver Shampoo And Conditioner

Silver Shampoo And Conditioner

4.6 (98)

Warm Blonde Base Set

Warm Blonde Base Set

4.5 (331)

Reincarnation Shampoo & Conditioner

Reincarnation Shampoo & Conditioner

4.7 (419)

Pearlescent Shampoo And Conditioner

Pearlescent Shampoo And Conditioner

4.4 (129)

Silver Shampoo And Conditioner XL

Silver Shampoo And Conditioner XL

4.7 (54)

Cool Blonde Base Set

Cool Blonde Base Set

4.2 (528)