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The Reincarnation Routine

Scientifically proven to reduce breakage by 68%. Our new 3-step routine targets not one but two essential bonds for stronger, healthier hair.

Reincarnation Purple Shampoo
Toning Shampoo with bond building technology.
4.9 (15)
$20
Reincarnation Purple Mask
Bond-restoring treatment for blondes
5.0 (7)
$15
Reincarnation Mask 200ml
Nourishing treatment for dry, damaged, bleached and coloured hair.
4.7 (297)
$15
Reincarnation Mask XL
Bond restoring mask
4.7 (92)
$18
Complete Reincarnation Set
Bond-restoring shampoo, conditioner and nourishing mask for stronger, healthier hair
4.7 (719)
$44
Reincarnation Shampoo & Conditioner
Bond-restoring shampoo and conditioner
4.7 (422)
$34
Reincarnation Shampoo & Conditioner Mini
Bond-restoring shampoo and conditioner
5.0 (9)
$15
Reincarnation Shampoo
Bond-restoring shampoo
4.7 (206)
$17
Reincarnation Conditioner
Bond-restoring conditioner
4.7 (216)
$17
Mini Reincarnation Shampoo
Travel ready shampoo with bond restoring technology on the go
5.0 (6)
$7.50 $5.50
Mini Reincarnation Conditioner
Travel ready conditioner with bond restoring technology on the go
5.0 (3)
$7.25 $5.50
Mini Reincarnation Mask
Our award-winning mask! A nourishing treatment that repairs bonds, hydrates and strengthens hair
4.8 (37)
$5

TOOLS

Expert dye-it-yourself tools for bleaching, toning and coloring hair.

Eco-Conut Bowl & Brush
Reusable coconut bowl and tint brush. Use to mix and apply whenever you bleach and dye.
4.8 (46)
$10
Bleach Proof Towel
We've got you covered! Bleach and dye resistant 100% organic cotton towel for catching spills when you're DIY dyeing.
4.3 (7)
$22
Crocodile Clips
Hold on tight. Super grip crocodile clips for precision bleaching, dyeing and styling.
4.6 (15)
$12

HAIR INSPO @BLEACHLONDON