Platinum Blonde Maintenance Set

Toner / Shampoo / Conditioner / Mask

(884)

The complete blonde maintenance set!

Want to maintain that salon sheen at home? This is the perfect set for anyone with bleached hair including highlights and balayage wanting to save on salon trips. This kit includes our White Toner Kit and Purple Reincarnation Shampoo to keep your blonde fresh by neutralizing any warmth or brassy yellow shades and create a cool finish. Use the Reincarnation Conditioner and Mask to restore bonds and give you healthier and stronger hair. Nice ice baby.

Easy to use
Nourishing formula
Formulated without bleach, peroxide, PPD or ammonia

White Toner Kit

Ashy coloured semi-permanent toner.

Purple Reincarnation Shampoo 300ML

Purple shampoo with bond restoring technology 300ml. Strengthen and brighten blonde hair

Reincarnation Bond Restoring Conditioner

Strengthening conditioner for dry, damaged hair 10.1 fl oz. Reduces breakage by 68%.

Reincarnation Mask

Nourishing protein hair treatment 6.7 oz

What it does

Base

Result

What You Get

Wheat Microprotein

To hydrate and moisturise strands

Manufactured in Europe

Made with the high quality ingredients and production

Suitable for all hair types

No matter the texture or density

White Toner Kit

1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves

Purple Reincarnation Shampoo 300ML

1x bottle of toning shampoo 300ml

Reincarnation Bond Restoring Conditioner

1x 300ml bottle of shampoo with plastic nozzle.

Reincarnation Mask

1x tube of hair mask 200ml

White Toner Kit

COLOURANT ingredients: Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide MEA, Ceteth-2, Ethanolamine, Argania Spinosa Kernel Oil, Aloe Barbadensis Leaf Juice, Dimethicone, Ascorbic Acid, EDTA, Sodium Hydrosulfite, Sodium Metabisulfite, Toluene-2,5-Diamine Sulfate, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, Resorcinol, 2-Methylresorcinol, Parfum (Fragrance), Linalool, Limonene. Contains: Resorcinol | Phenylenediamines (Toluenediamines).

DEVELOPING LOTION (7vol / 2.1%) ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Pentasodium Pentetate, Tetrasodium EDTA. Contains: Hydrogen Peroxide.

REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Purple Reincarnation Shampoo 300ML

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, Creatine, PEG-18 Glyceryl Oleate/cocoate, Parfum (Fragrance), Acid Violet 43, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Hydrolyzed Wheat Protein, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Arginine, Coumarin, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine.

Reincarnation Bond Restoring Conditioner

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Bis Aminopropyl Dimethicone, Cetrimonium Chloride, Amodimethicone, Creatine, Hydrogenated Castor Oil/Sebaic Acid Copolymer, Panthenol, Lactic Acid, Isopropyl Alcohol, Parfum (Fragrance), Sodium Benzoate, Phytantriol, Disodium EDTA, Hydrolyzed Wheat Protein, Tricedeth-12, Sodium PCA, Sodium Lactate, Alcohol, Linalool, Arginine, Benzyl Salicylate, Coumarin, Aspartic Acid , Tris(Tetramethylhydroxypiperidinol) Citrate, PCA, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, CI 15985 (Yellow 6).

Reincarnation Mask

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Reviews

4.6

Average score from a total of 884 reviews of all products in this set

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Page 1 of 40

June 30, 2026

Awesome toners!!

Perfect shade of white blonde!!

Jenny R.

Hair Type: Curly Natural Hair Color: Mid to light brown

June 26, 2026

This toner keeps my natural

This toner keeps my natural silver brassy yellow free.

Kim O.

Hair Type: Curly Natural Hair Color: Grey

June 24, 2026

Easy to use and lots of product

Simple instructions Isn't harsh on your hair Lovely colour left after use

Kirsty M.

Hair Type: Wavy Natural Hair Color: Dark brown

June 18, 2026

Beautiful colour A*

Such a beautiful colour and goes on so well after using London bleach, just perfect plus you can pay a couple of hubdreds to get the right colour at the hairdressers, if you know how to use the product you can’t go wrong love London bleach A* from me

Janet M.

Hair Type: Straight Natural Hair Color: Blonde

June 4, 2026

good

it’s good!

Sarah E.

Hair Type: Curly Natural Hair Color: Mid to light brown

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