Our plastic-free Rosé Shampoo Bar gently cleanses bleached hair while depositing pastel color to maintain, or build your pale pink tone.

I’m not a blonde, I’m a Bleach explores and celebrates self-expression, reinvention, identity and freedom through hair colour.  Featuring dye-hard Bleachers from across the US, the ‘Bleachy heads’ photo series was captured in a vintage film photo booth set up in our famous Bleach LA salon. The resulting DIY-style images showcase collective attitude to individual self-expression and dyeing what you want, forever!