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Pastel Party

For all the pastel purists out there, hair’s something for you! Everything you need to bleach, tone, dye and maintain your soft hair colour at home. Our gentle, semi-permanent dyes eventually rinse back to blonde so you can experiment endlessly!

White Heat
Semi-permanent hair colour
4.3 (43)
£8
Pearlescent
Semi-permanent hair colour
4.2 (73)
£8
Rosé
Semi-permanent hair colour
3.6 (65)
£8
Awkward Peach
Semi-permanent hair colour
4.3 (45)
£8.95
Just Like Honey
Semi-permanent hair colour
4.6 (27)
£8.95
Violet Skies
Semi-permanent hair colour
3.1 (45)
£8.95
Aubergine Dream
Pinky purple hair dye. Lasts 3-30 washes.
4.1 (14)
£8
Blullini
Semi-permanent hair colour
4.1 (17)
£8.95
Green Juice
Semi-permanent hair colour
3.8 (10)
£8
Champagne Super Toner
For a creamy blonde finish
4.6 (96)
£10
Pearlescent Toner
For an iridescent pink finish
3.9 (35)
£10
Lavender Grey Toner
For a silvery lilac finish
4.1 (88)
£10
Fade To Grey Toner
For an ashy grey finish
4.6 (48)
£10
Rosè Shampoo & Conditioner
Toning Shampoo and Conditioner
4.5 (93)
£17
Pearlescent Shampoo & Conditioner
Toning shampoo and conditioner
4.4 (131)
£17
Violet Skies Shampoo & Conditioner
Toning shampoo and conditioner
4.6 (45)
£17
Fade To Grey Shampoo & Conditioner
Toning shampoo and conditioner
4.6 (71)
£17

Pastel Inspo @BLEACHLONDON

TOOLS

Expert dye-it-yourself tools for bleaching, toning and colouring hair.

Crocodile Clips
Hold on tight. Super grip crocodile clips for precision bleaching, dyeing and styling.
4.6 (14)
£8
Eco-Conut Bowl & Brush
Reusable coconut bowl and tint brush. Use to mix and apply whenever you bleach and dye.
4.8 (46)
£7
Bleach Proof Towel
Bleach and dye resistant 100% organic cotton towel for catching spills when you're DIY dyeing.
4.3 (7)
£15

Frequently Asked Questions

Do I need to bleach my hair before dyeing it a pastel colour? 

Yes! You need a pale yellow bleach base for pastel hair. We recommend doing a strand test before bleaching your hair. This will give the best indication of how your hair will react to the bleaching process and the end result. 

Do I need to tone my hair before using semi-permanent pastel dye?

If you want to get pastel hair, it’s important to use a toner that neutralises brassy yellows from your fresh bleach, which can impact how your colour shows up. Toner helps to even your bleach out and creates a clean base for applying colour.

Will semi-permanent dyes damage my hair?

Not at all! All of our Super Cool Colours are conditioner based and peroxide free, so they help to nourish when you colour.

How can I make soft pastel colours last for longer?

Use a toner that compliments your pastel colour as a base layer before applying the Super Cool Colour. Keep your hair colour topped up with pigmented shampoos and conditioners, or mix a dollop of your Super Cool Colour into Reincarnation Mask and apply once a week to help the shade stay strong. Do a strand test first so you can check the ratio is right for the look you want.