This isn’t your average salon…

Headed up by our founder Alex Brownsell (who’s taking on new clients for the first time in a decade) and offering our full range of services along with new exclusives, including her thousand dollar bleach, the intimate four chair space promises to propel you into Bleach’s parallel dye-mension.

Our DIY range is now available online and on sale at the front of the LA store, where the ASMR reception washes over visitors: soft, fluid forms smooshing round the room, simulating the feeling of dyeing from a hair’s eye view while you browse our selection of semi-permanent dyes and box kits.

So whether you’re stopping by to grab a few bottles, or booking in for a full salon service, this is the only destination for California’s true hair colour connoisseurs.

Pricing and services

Prices are dependant on service and stylist. All of our first appointment prices include the cost of: products used during the service, a treatment, trim and blow dry. Please contact the salon to arrange a consultation Terms and conditions