Hall of Fame
Browse the color and care products that make up our bestsellers list!
Bestseller
White Toner
For a cool platinum finish
$14
Bestseller
Total Bleach
30 VOL | 9%
$13
Vivid Red
Permanent Hair Dye
$12
Vivid Copper
Permanent hair dye
$12
Bestseller
Ultimate Care Pair
Nourishing hair mask and lightweight serum to soothe and tame dry locks.
$27
Most Loved
Tangerine Dream
Semi-permanent hair color
$12
Pearlescent Shampoo & Conditioner
Toning shampoo and conditioner
$24
New Arrival
Reincarnation Shampoo & Conditioner
Bond-restoring shampoo and conditioner
$34
Silver Shampoo & Conditioner
Toning shampoo and conditioner
$24
New Arrival
Reincarnation Purple Shampoo
Toning Shampoo with bond building technology.
$20
Reincarnation Mask XL
Bond restoring mask
$18
Bestseller
Rosé
Semi-permanent hair color
$12
Rosè Shampoo & Conditioner
Toning Shampoo and Conditioner
$24
Ice White
Bleach / Toner / Super Cool Colour: Everything you need for a full head of the nicest, iciest blonde.
$39
Butter Blonde
Bleach / Toner / Super Cool Colour: Everything you need for a full head of warm buttery blonde.
$39
TOOLS
Expert dye-it-yourself tools for bleaching, toning and colouring hair.
Crocodile Clips
Hold on tight. Super grip crocodile clips for precision bleaching, dyeing and styling.
$12
Bestseller
Eco-Conut Bowl & Brush
Reusable coconut bowl and tint brush. Use to mix and apply whenever you bleach and dye.
$10
Bleach Proof Towel
We've got you covered! Bleach and dye resistant 100% organic cotton towel for catching spills when you're DIY dyeing.
$22