Care & Tools
Shampoo & Conditioner
Pigmented shampoos and conditioners for coloured and dyed blonde hair. Refresh your shade or add color to bleached blonde bases.
Reincarnation Shampoo & Conditioner
New Arrival
Strengthening shampoo and conditioner for dry, damaged hair. Reduces breakage by 68% 300ml
Silver Shampoo And Conditioner
Strong purple shampoo and conditioner for white, silver and grey blondes
Rosè Shampoo And Conditioner
Pastel pink Shampoo and Conditioner for a rosy finish
Silver Shampoo And Conditioner XL
Strong purple shampoo and conditioner for white, silver and grey blondes
Pearlescent Shampoo And Conditioner
Pearly shampoo and conditioner for a pristine blonde finish.
Violet Skies Shampoo And Conditioner
Pastel purple shampoo and conditioner for a soft violet finish
Fade To Grey Shampoo And Conditioner
Strong grey shampoo and conditioner for a slatey finish
Reincarnation Shampoo & Conditioner Deluxe Mini
New Arrival
Travel size bond-restoring shampoo & conditioner for stronger, healthier hair
Platinum Blonde Maintenance Set
Toner / Shampoo / Conditioner / Mask: Everything you need to maintain the perfect platinum blonde
Mask and Treatments
Nourishing, strengthening hair masks and treatments to restore dry, damaged, bleached and colored hair.
Complete Reincarnation Routine
New Arrival
Strengthening shampoo, conditioner and mask treatement for dry, damaged hair. Reduces breakage by 68% 300ml
Purple Reincarnation Shampoo 300ML
New Arrival
Purple shampoo with bond restoring technology 300ml. Strengthen and brighten blonde hair with every wash.
Purple Reincarnation Mask 200ml
New Arrival
Nourishing purple mask with bond restoring technology
Reincarnation Scalp Treatment
New Arrival
Ultra-lightweight serum designed to promote a balanced scalp microbiome and stimulate hair growth at the root.
Healthy Head Set XL
New Arrival
Nourishing hair mask and lightweight serum to promote a healthy scalp, stimulate hair growth and nourish dry, damaged hair.
Reincarnation Mask XL
Nourishing mask for dry, damaged hair. Reduces breakage by 68%. 16.9 oz
Beer Mask
Nourishing protein-packed hair mask 6.7 oz
Hair Elixir
Most Loved
Silky, lightweight hair serum 1.69 oz
Styling
Styling products for any hair. Finish your look and tame frizz with silky serum and more.
Tools
Expert dye-it-yourself tools to bleach, tone and dye hair at home. Clips, combs, brushes, bowls and more!
Bleach Proof Towel
Bleach and dye resistant 100% organic cotton towel.
Eco-Conut Reusable Tool Kit
Bestseller
Reusable coconut shell bowl and plastic tint brush.
Crocodile Clips
Strong clips for precision bleaching, dyeing and styling.
Trim Kit
Salon-quality scissors and comb for at-home trims.
Tail Comb
Pro comb for precision sectioning and styling.