What you’ll need: 

• Bleach London Total Bleach

• Bleach London White Toner

• Bleach London The Big Pink Super Cool Colour

• Bleach London Eco-conut Bowl and tint brush for mixing your products

• Bleach London Crocodile Clips for clipping up your hair sections

• An old t-shirt or Bleach London Bleach Proof Towel to protect your clothes

How to prepare: 

• Read the instructions provided with all products. 

• Always do a Strand Test for our bleach kits and a Strand & Sensitivity Test for toner kits and Super Cool Colours.

STEP 1: BLEACH

First, lighten your hair using our Total Bleach Kit. Start with the mid-lengths and ends – heat from your scalp makes the first 2 cm or ¾ of an inch of hair develop more quickly, so you need to give the rest a head start (pun intended? You decide).

1. Divide your hair into four sections and secure with Crocodile Clips. 

2. Use a tint brush to section out thin slices of hair and apply your bleach mixture liberally to the hair starting an inch away from the scalp.

3. Gently massage it in as you go to make sure every hair is coated in bleach.

4. Work through your whole head. Slice. Bleach. Massage. Repeat! 

5. Let the bleach develop for 20-40 minutes, then do your roots with the same slicing technique. Set a timer for 30-45 minutes. 

6. Check the hair every 10 minutes by gently scraping the bleach away from your roots with the edge of your tint brush to check the color and condition of your hair.

7. Once you’re done, rinse until the water runs clear then shampoo twice and gently towel dry. Now it’s time to tone! 

STEP 2: TONER

Our Bleach London White Toner Kit neutralises brassy bleach yellows and balances out your blonde for a clean base for your pink color.

1. Centre-part your towel dried hair and apply the toner mixture to the warmest/yellowest bits of your bleached hair first, then do the rest. 

2. Remember to saturate and smoosh! 

3. Let your hair develop for 10-20 minutes, then rinse with cool water and condition with Reincarnation Mask for added nourishment. 

STEP 3: COLOR

Bleach London The Big Pink turns bleached and toned hair our biggest, hottest pink! Dilute our temporary pink dye with conditioner or Reincarnation Mask before applying if you prefer a more pastel shade. 

1. Divide your hair back into four sections and clip. 

2. Paint The Big Pink onto your hair, starting at the roots in each quarter section using your hands or tint brush.

3. Make sure you saturate your strands and smoosh in the color as you go for the most even result. 

4. Leave to develop for 30 minutes. 

5. Rinse with cool water and style.

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