

Our original bleach kit, made with the same formulation trusted by Alex Brownsell and her team of bleaching experts for over 15 years! Lifts and lightens hair, pulling out natural colour pigments quickly and evenly for a perfect blonde base. Total Bleach comes with everything you need for the perfect blonde base: Professional standard dust-free Bleaching Powder, Developing Lotion for maximum lightening, easy-to-use instructions, gloves and a serving of our trusty Reincarnation Mask to strengthn, hydrate nad nourish your hair after bleaching.
Ultra-powerful lightening
Lightens hair up to 7 levels
For all hair types
Our bleach kitare made for use on healthy, virgin hair. Your hair's final colour will depend on its current shade, condition, porosity, length and how thick your hair is, as well as any previous treatments you might have had. We always recommend a strand test so you know exactly where your hair is headed! Follow bleach with toner for an even finish.
























2 x sachet of bleaching powder 25g 1 x bottle of developing lotion (30 vol | 9 %) 1 x sachet of our bond-restoring Reincarnation Mask 15ml 1 x pair of plastic gloves
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.
BLEACHING POWDER ingredients: Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Magnesium Carbonate Hydroxide, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate.
DEVELOPING LOTION (30vol | 9%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Cid, Tetrasodium EDTA.
REINCARNATION MASK ingredients: Aqua (water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

SECTION Divide hair into 4 quarters & secure
MIX Mix up the bleach!
SLICE & APPLY Take thin slices of hair & paint on the bleach
SMOOSH! Coat every strand
DEVELOPMENT TIME Fine and/or curly/coily hair: 20-30 minutes Thick hair: 40-45 minutes
SCRAPE TEST Check the hair has lightened enough with regular scrape tests
RINSE AND CONDITION Rinse thoroughly, shampoo twice and then condition with Reincarnation Mask. NEXT STEP >>> TONE!
May 15, 2026
Bleach kit.
First time bleaching at home myself and this kit was so easy and did a very good job. I used blue tick before and re bought plenty times. I did my money pieces and peekaboo. Two kits of bleach were enough for that.
April 8, 2026
Great
Works a treat
February 12, 2026
Great quality
Ive used a few different bleaches before but this is by far my favourite
December 22, 2025
Dye
Amazing, coloured my hair like a treat
December 18, 2025
FAB
Absolutely stunning, I went from jet black hair to bright red in 1 day
AS SEEN ON @BLEACHLONDON

