LOG IN TO KEEP GROWING

Enter your email address to log in, or to register a new account

Start growing your hair profile! Save your results for you and your color.

YES! Sign me up for updates, newsletters and promotions from Bleach London.

Santa's Silky Strands

New Arrival

Complete Reincarnation Set

Bond-restoring shampoo, conditioner and nourishing mask for stronger, healthier hair

4.7 (716)

$44

Complete Reincarnation Routine XL

4.7 (511)

$52

Essential Care Pair

Nourishing hair mask and lightweight serum to soothe and tame dry locks.

4.8 (378)

$23

Blonde Hair’s Most Wanted Gifts

Blonde Care Routine XL

4.8 (104)

$38

Blonde Strength Routine

4.9 (97)

$26

Complete Blonde Strength Routine

4.8 (392)

$40

Killer Stocking Fillers

Reincarnation Mask XL

Reincarnation Mask 200ml

Nourishing treatment for dry, damaged, bleached and coloured hair.

Avocado-laced, instantly absorbed, frizz-fighting hair serum.

4.9 (83)

$12

New Arrival

Reincarnation Scalp Treatment

Lightweight serum 75ml. For a healthy scalp and new hair growth

4.3 (22)

$15

Crocodile Clips

Hold on tight. Super grip crocodile clips for precision bleaching, dyeing and styling.

4.6 (14)

$12

Everything you need to know about bonding treatments

The science behind hair bonding and how the right hair routine can make your hair look and feel stronger, healthier and softer

How to make your hair colour last longer

Fight the fade! Professional stylist advice for extending the life of your hair colour.

I’m not a blonde, I’m a Bleach

See the rest of the looks from Bleach London’s US campaign and learn to do them at home!

Heavenly Hair

Santa's Silky Strands

Blonde Hair’s Most Wanted Gifts

Killer Stocking Fillers

HAIR INSPO @BLEACHLONDON