

A bleach and tone routine for a brighter, whiter blonde without the breakage. Plex Bleach combines our classic bleach formula with built-in anti-breakage technology, for less stress during the lightening process. Then banish yellow tones and add silvery lilac finish with our Lavender Grey Toner Kit. This adds smoky grey hues for a purple haze base to your hair.
Ultra-powerful lightening with less damage
Professional standard
Lightens hair up to 7 levels
Silvery-lilac semi-permanent toner.
Plex Bleach Kit with anti-breakage technology - 30 VOL | 9% Developing Lotion - Suitable for all hair types
Two steps to smoky purple hair at home!
Lighten virgin locks with Plex Bleach, then add Lavender Grey Toner to neutralise brassy yellow shades and create a cool finish or base for adding colour. Lavender grey for that smoky haze!
Plex Bleach comes with everything you need for the perfect blonde base: Bleach with added anti-breakage technology, 30 VOL | 9% developing lotion, Silver Shampoo, our Seal The Deal conditioning treatment and easy-to-use instructions.




















Plastic gloves, colourant, developing lotion (7vol/2.1%) and Reincarnation Mask.
2 x sachet of bleaching powder 25g 1 x bottle of developing lotion 100ml (30 vol | 9 %) 1 x sachet of Seal The Deal anti-breakage treatment 15ml 1 x pair of plastic gloves
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long.
If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.
COLOURANT ingredients: Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Polysilicone-18 Cetyl Phosphate, Ethanolamine, Carbomer, Sodium Sulfite, Betaine, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Protein, Bisabolol, Toluene-2,5-Diamine Sulfate, Sodium Chloride, Trisodium HEDTA, Boswellia Serrata Gum, 2-Methyl-5-Hydroxyethylaminophenol, 5-Amino-6-Chloro-o-Cresol, Sodium Benzoate, Resorcinol, 2,4-Diaminophenoxyethanol HCl, Geraniol, Hexyl Cinnamal, Limonene, Linalool.
DEVELOPING LOTION ingredients: Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate.
REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.
SEAL THE DEAL SACHET ingredients: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Distearoylethyl Dimonium Chloride, Stearamidopropyl Dimethylamine, Magnolol, Honokiol, Quaternium-80, Morind Citrifolia Fruit Extract, Quercetin, Ethylhexylglycerin, Parfum (Fragrance), Polyglyceryl-10 Dipalmitate, Polyglyceryl-6 Laurate, Phenoxyethanol, Dimethiconol, Sorbitan Oleate, Ceteareth-20, Citric Acid, Dimethicone, Benzyl Salicylate, Hexyl Cinnamal, Linalool.
BLEACH POWDER ingredients: Potassium Persulfate, Magnesium Carbonate Hydroxide, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Maleic Acid, Cyamopsis Tetragonoloba (Guar) Gum, PVP, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate.
DEVELOPING LOTION (30 vol | 9%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Cid, Tetrasodium EDTA.

January 26, 2026
Favourite toner ever love this
Favourite toner ever love this product!
September 16, 2025
I love this toner it
I love this toner it makes my bleached hair look natural.
January 8, 2025
Amazing working toner
I have been using this toner for 3 years because is the only one that gives you an ashy purple cool shade. Love it so much!
November 21, 2024
great
Super worth ut
October 23, 2024
Perfect
The result was what i expected
AS SEEN ON @BLEACHLONDON

