Warm Blonde

Plex Bleach + Champagne Super Toner

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A bleach and tone routine for a warm golden blonde without the breakage. Plex Bleach combines our classic bleach formula with built-in anti-breakage technology, for less stress during the lightening process. Then banish yellow to create a creamy blonde with our classic Champagne Super Toner. Developed by Alex Brownsell and used in our salons for over fifteen years, it's become a firm favourite for for DIY home bleachers and professionals everywhere.

Ultra-powerful lightening with less damage
Professional standard
Lightens hair up to 7 levels

Champagne Super Toner Kit

Soft champagne semi-permanent toner. Banishes yellows to create a creamy blonde!

Plex Bleach Kit

Plex Bleach Kit with anti-breakage technology - 30 VOL | 9% Developing Lotion - Suitable for all hair types

What it does

Two steps to warm blonde hair at home!

Lighten virgin locks with Plex Bleach, then add Champagne Super Toner to neutralise brassy yellow shades and create a golden finish or base for adding colour. Pop a bottle for your hair!

Plex Bleach comes with everything you need for the perfect blonde base: Bleach with added anti-breakage technology, 30 VOL | 9% developing lotion, Silver Shampoo, our Seal The Deal conditioning treatment and easy-to-use instructions.

Base

Result

Base

Result

What You Get

Alex Plex Treatment

A bespoke bond building treatment that protects and restores weakened hair strands.

Suitable for all hair types

No matter the texture or density

Vegan and PETA-approved

Champagne Super Toner Kit

1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves

Plex Bleach Kit

2 x sachet of bleaching powder 25g 1 x bottle of developing lotion 100ml (30 vol | 9 %) 1 x sachet of Seal The Deal anti-breakage treatment 15ml 1 x pair of plastic gloves

Champagne Super Toner Kit

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.

Plex Bleach Kit

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long.

If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.

Champagne Super Toner Kit

COLOURANT: Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Polysilicone-18 Cetyl Phosphate, Ethanolamine, Carbomer, Sodium Sulfite, Betaine, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Protein, Bisabolol, Toluene-2,5-Diamine Sulfate, Sodium Chloride, Trisodium HEDTA, Boswellia Serrata Gum, Resorcinol, Sodium Benzoate, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

DEVELOPING LOTION: Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate.

REINCARNATION MASK: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Plex Bleach Kit

SEAL THE DEAL SACHET ingredients: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Distearoylethyl Dimonium Chloride, Stearamidopropyl Dimethylamine, Magnolol, Honokiol, Quaternium-80, Morind Citrifolia Fruit Extract, Quercetin, Ethylhexylglycerin, Parfum (Fragrance), Polyglyceryl-10 Dipalmitate, Polyglyceryl-6 Laurate, Phenoxyethanol, Dimethiconol, Sorbitan Oleate, Ceteareth-20, Citric Acid, Dimethicone, Benzyl Salicylate, Hexyl Cinnamal, Linalool.

BLEACH POWDER ingredients: Potassium Persulfate, Magnesium Carbonate Hydroxide, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Maleic Acid, Cyamopsis Tetragonoloba (Guar) Gum, PVP, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate.

DEVELOPING LOTION (30 vol | 9%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Cid, Tetrasodium EDTA.