Free Shipping above £30
Vegan & PETA-approved


A bleach and tone routine for a pearly blonde without the breakage. Plex Bleach combines our classic bleach formula with built-in anti-breakage technology, for less stress during the lightening process. Then give your bleached hair a soft iridescent shimmer using our Pearlescent Toner for a truly glistening blonde.
Ultra-powerful lightening with less damage
Professional standard
Lightens hair up to 7 levels
Soft pinky violet blonde semi-permanent toner.
Plex Bleach Kit with anti-breakage technology - 30 VOL | 9% Developing Lotion - Suitable for all hair types
Two steps to cool, pearly pink hair at home. Lighten virgin locks with Plex Bleach then add Pearlescent Toner to neutralise yellow shades and create a pristine pink sheen or base for adding colour. Who runs the world? Pearls!
Plex Bleach comes with everything you need for the perfect blonde base: Bleach with added anti-breakage technology, 30 VOL | 9% developing lotion, Silver Shampoo, our Seal The Deal conditioning treatment and easy-to-use instructions.




















1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves
2 x sachet of bleaching powder 25g 1 x bottle of developing lotion 100ml (30 vol | 9 %) 1 x sachet of Seal The Deal anti-breakage treatment 15ml 1 x pair of plastic gloves
One kit covers root regrowth and short hair.
If your hair's long, thick or it's your first time toning, you'll need at least two kits.
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long.
If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.
COLOURANT INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Propoxytetramethyl Piperidinyl Dimethicone, Ethanolamine, Carbomer, Betaine, Sodium Sulfite, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Glycerin, Bisabolol, Sodium Chloride, Trisodium HEDTA, Hydrolyzed Rhodophyceae Extract, Boswellia Serrata Gum, Butylene Glycol, Toluene-2,5-Diamine Sulfate, Hippophae Rhamnoides Fruit Extract, Resorcinol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, 2-Methylresorcinol, m-Aminophenol, 2-Methyl-5-Hydroxyethylaminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol HCl, 4-Amino-2-Hydroxytoluene, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Geraniol, Hexyl Cinnamal, Limonene, Linalool. DEVELOPING LOTION INGREDIENTS (7.5 VOL | 2.25%): Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. REINCARNATION MASK INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.
SEAL THE DEAL SACHET ingredients: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Distearoylethyl Dimonium Chloride, Stearamidopropyl Dimethylamine, Magnolol, Honokiol, Quaternium-80, Morind Citrifolia Fruit Extract, Quercetin, Ethylhexylglycerin, Parfum (Fragrance), Polyglyceryl-10 Dipalmitate, Polyglyceryl-6 Laurate, Phenoxyethanol, Dimethiconol, Sorbitan Oleate, Ceteareth-20, Citric Acid, Dimethicone, Benzyl Salicylate, Hexyl Cinnamal, Linalool.
BLEACH POWDER ingredients: Potassium Persulfate, Magnesium Carbonate Hydroxide, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Maleic Acid, Cyamopsis Tetragonoloba (Guar) Gum, PVP, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate.
DEVELOPING LOTION (30 vol | 9%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Cid, Tetrasodium EDTA.
April 20, 2022
So cute
I love this color. It looks so cute on after I first toned my hair to a blonder color before using this toner. I definitely recommend this one
April 20, 2022
Good
I liked it. Didn’t irritate my hair or mess with my hair at all. Product worked great. I recommend for any of you that are curious as to using it
March 21, 2022
Great Toner!
I enjoyed using this toner on my bleached hair. the color came out just as the box stated in the directions were easy to follow and quick to do. also I had no reaction to the bleaching and toning process very safe on my scalp. I would definitely recommend this brand in the future.
March 19, 2022
awesome toner
I struggle with brassy hair and this toner kit definitely helped to keep my bleached hair lighter and pinker! Would recommend
March 4, 2022
Looks Amazing
Followed the directions, took less time than a salon visit and worked amazing!!! Love it!
AS SEEN ON @BLEACHLONDON

