Fade To Grey

Bleach and Fade To Grey Toner: Everything you need for a charcoal grey finish or even base for adding colour

(176)

A bleach and tone routine for charcoal grey hair without the breakage. Plex Bleach combines our classic bleach formula with built-in anti-breakage technology, for less stress during the lightening process. Then add Fade To Grey Toner to neutralise brassy yellow shades and create a cool ashy finish or base for adding colour. It's never too early to go grey...

Ultra-powerful lightening with less damage
Professional standard
Lightens hair up to 7 levels

Fade To Grey Toner Kit

Charcoal grey semi-permanent toner

Plex Bleach Kit

Plex Bleach Kit with anti-breakage technology - 30 VOL | 9% Developing Lotion - Suitable for all hair types

What it does

Plex Bleach comes with everything you need for the perfect blonde base: Bleach with added anti-breakage technology, 30 VOL | 9% developing lotion, Silver Shampoo, our Seal The Deal conditioning treatment and easy-to-use instructions.

Base

Result

Base

Result

What You Get

Alex Plex Treatment

A bespoke bond building treatment that protects and restores weakened hair strands.

Vegan and PETA-approved

Suitable for all hair types

No matter the texture or density

Fade To Grey Toner Kit

1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pairs of plastic gloves

Plex Bleach Kit

2 x sachet of bleaching powder 25g 1 x bottle of developing lotion 100ml (30 vol | 9 %) 1 x sachet of Seal The Deal anti-breakage treatment 15ml 1 x pair of plastic gloves

Fade To Grey Toner Kit

Plex Bleach Kit

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long.

If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.

Fade To Grey Toner Kit

COLOURANT ingredients: Aqua (Water), Cetyl Alcohol, Cocamide MEA, Ethanolamine, Polysilicone-18 Cetyl Phosphate, Carbomer, Sodium Sulfite Betaine, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Toluene-2,5-Diamine Sulfate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Proein, Bisabolol, Sodium Chloride, Trisodium HEDTA, m-Aminophenol, Boswellia Serrata Gum, Resorcinol, 2-Methylresorcinol, 2,4-Diaminophenoxyethanol HCl, Sodium Benzoate, 2-Amino-3-Hydroxypyridine, 5-Amino-6-Chloro-o-Cresol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Geraniol, Hexyl Cinnamal, Limonene, Linalool. DEVELOPING LOTION (7vol / 2.1%) ingredients: Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Plex Bleach Kit

SEAL THE DEAL SACHET ingredients: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Distearoylethyl Dimonium Chloride, Stearamidopropyl Dimethylamine, Magnolol, Honokiol, Quaternium-80, Morind Citrifolia Fruit Extract, Quercetin, Ethylhexylglycerin, Parfum (Fragrance), Polyglyceryl-10 Dipalmitate, Polyglyceryl-6 Laurate, Phenoxyethanol, Dimethiconol, Sorbitan Oleate, Ceteareth-20, Citric Acid, Dimethicone, Benzyl Salicylate, Hexyl Cinnamal, Linalool.

BLEACH POWDER ingredients: Potassium Persulfate, Magnesium Carbonate Hydroxide, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Maleic Acid, Cyamopsis Tetragonoloba (Guar) Gum, PVP, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate.

DEVELOPING LOTION (30 vol | 9%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Cid, Tetrasodium EDTA.

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Reviews

4.6

Average score from a total of 176 reviews of all products in this set

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Page 1 of 11

November 18, 2025

Love it!

Easy to use, great results and my hair feels fab.

Gaynor H.

Hair Type: Straight Natural Hair Color: Grey

November 8, 2025

Works Great 2 neutralize into grey tones

We used it on a very dark blonde/ light brown base to get rid of the yellowish/orange warm tone the hair had. Sadly it’s only a toner & u need the fade 2 grey conditioner & shampoo 2 maintain it. Would be nice to have a permanent version

Tabea-Sophie N.

Hair Type: Straight Natural Hair Color: Mid to light brown

August 29, 2025

Perfect Grey!

I have looked far and wide and this is the perfect product to use if you are transitioning to grey hair. Works wonders and is gentle enough not to ruin your hair. I also noticed that it didn’t affect the roots. This is what gives it five stars! Thank you, and never ever stop making this toner please.

Sarah B.

Hair Type: Straight Natural Hair Color: Grey

March 31, 2025

Lasts longer than most toners

All good used multiple times before

Patricia S.

Hair Type: Straight Natural Hair Color: Light Blonde

December 24, 2024

Amazing colour results!

Love it!! Just what I needed to easy the transition to grey. Please don’t discontinue this product it is amazing!! I tried SO many different toners and this product is the only one that has toned down my orange tones. My hair looks so much healthier. Thank you 🙏🏾

Cecilia T.

Hair Type: Wavy Natural Hair Color: Dark brown

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