pretty good

i used this on my dyed red hair (sue me i know im technically not supposed to) and it worked pretty well. it turned out to be reddish blonde, which i'll correct with toners. it does make your eyes sting if your room isn't well ventilated, so keep that in mind. this is the only bleach that has actually lightened my hair, so next time i want to bleach it, i'll look for this brand.

Pretty good and easy to use

I'm a natural ginger (think somewhere between Jessica Chastain and Ed Sheeran) and I really wanted to switch it up so I bought this bleach. I did the whole money piece thing in the front as well as the underside of my hair. Before toning my hair looked almost EXACTLY like shade on the box for the 'after' bit. Overall, this is a good product and it didn't leave my hair feeling damaged and didn't irritate my skin or scalp (so for all you sensitive skin people out there this might be a good one to try).

Poor shipping

The dye box was damaged and product was unusable as they mailed in an envelope rather than a box. No response from customer service to replace or refund.

Amazing

I color the top and front of my hair because I want white hair highlights in the front and I am just grey. I asked my beautician that cuts my hair to do it and she said she wouldn't attempt it. So, I took a chance with Bleach London, and boy, am I glad I did. I am a senior and very happy with this bleach and white toner that gives me the color I am looking for and looks very natural. It also does not damage my hair. The hair mask conditioner that comes with it is wonderful.

Love it!!

I have pretty dark brown hair and this did a great job bleaching my hair. I also did toner after. Just follow directions and take your time!