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For all the pastel purists out there, hair’s something for you! Everything you need to bleach, tone, dye and maintain your soft hair color at home. Our gentle, semi-permanent dyes eventually rinse back to blonde so you can experiment endlessly!
Expert dye-it-yourself tools for bleaching, toning and colouring hair.
Do I need to bleach my hair before dyeing it a pastel colour?
Yes! You need a pale yellow bleach base for pastel hair. We recommend doing a strand test before bleaching your hair. This will give the best indication of how your hair will react to the bleaching process and the end result.
Do I need to tone my hair before using semi-permanent pastel dye?
If you want to get pastel hair, it’s important to use a toner that neutralises brassy yellows from your fresh bleach, which can impact how your color shows up. Toner helps to even your bleach out and creates a clean base for applying colour.
Will semi-permanent dyes damage my hair?
Not at all! All of our Super Cool Colours are conditioner based and peroxide free, so they help to nourish when you color.
How can I make soft pastel colours last for longer?
Use a toner that compliments your pastel color as a base layer before applying the Super Cool Colour. Keep your hair color topped up with pigmented shampoos and conditioners, or mix a dollop of your Super Cool Colour into Reincarnation Mask and apply once a week to help the shade stay strong. Do a strand test first so you can check the ratio is right for the look you want.