Free Shipping above $75 | Vegan & PETA-approved

Pastel Party

For all the pastel purists out there, hair’s something for you! Everything you need to bleach, tone, dye and maintain your soft hair color at home. Our gentle, semi-permanent dyes eventually rinse back to blonde so you can experiment endlessly!

4.3 (43)

Cool neutral-blonde semi-permanent hair color cream 5.07 oz

4.1 (35)

Pearly pink semi-permanent hair colour cream 5.07 oz

3.6 (67)

Pastel pink semi-permanent color cream 5.07 oz

4.2 (45)

Pastel peach semi-permanent hair color cream 5.07 oz

4.6 (27)

Golden blonde semi-permanent hair color cream 5.07 oz

3.0 (44)

Pastel lilac semi-permanent hair color cream 5.07 oz

4.1 (17)

Pastel blue semi-permanent hair color cream 5.07 oz

3.8 (9)

Pale green semi-permanent hair color cream 5.07 oz

4.6 (93)

Champagne colored semi-permanent toner. Banishes yellows to create a creamy blonde!

3.9 (35)

Soft pearly pink semi-permanent toner.

4.1 (88)

Silvery-lilac semi-permanent toner.

4.6 (47)

Charcoal grey semi-permanent toner.

4.5 (91)

Pastel pink Shampoo and Conditioner for a rosy finish

4.4 (128)

Pearly shampoo and conditioner for a pristine blonde finish.

4.6 (69)

Strong grey shampoo and conditioner for a slatey finish

4.6 (44)

Pastel purple shampoo and conditioner for a soft violet finish

Pastel Inspo @BLEACHLONDON

TOOLS

Expert dye-it-yourself tools for bleaching, toning and colouring hair.

4.6 (14)

Strong clips for precision bleaching, dyeing and styling.

4.8 (46)

Reusable coconut shell bowl and plastic tint brush.

4.3 (7)

Bleach and dye resistant 100% organic cotton towel.

Frequently Asked Questions

Do I need to bleach my hair before dyeing it a pastel colour? 

Yes! You need a pale yellow bleach base for pastel hair. We recommend doing a strand test before bleaching your hair. This will give the best indication of how your hair will react to the bleaching process and the end result. 

Do I need to tone my hair before using semi-permanent pastel dye?

If you want to get pastel hair, it’s important to use a toner that neutralises brassy yellows from your fresh bleach, which can impact how your color shows up. Toner helps to even your bleach out and creates a clean base for applying colour.

Will semi-permanent dyes damage my hair?

Not at all! All of our Super Cool Colours are conditioner based and peroxide free, so they help to nourish when you color.

How can I make soft pastel colours last for longer?

Use a toner that compliments your pastel color as a base layer before applying the Super Cool Colour. Keep your hair color topped up with pigmented shampoos and conditioners, or mix a dollop of your Super Cool Colour into Reincarnation Mask and apply once a week to help the shade stay strong. Do a strand test first so you can check the ratio is right for the look you want.