Meets expectations

I think this bleach kit is pretty good, definitely gentler on hair than the previous brand I've been using and had very detailed instructions. However, on the website it says you need 2 packs for chin-length hair but I only needed one (my hair is just a bit shorter but it's very, very thick). I would give 5 stars but I must say that my roots didn't bleach quite as fast as the instructions indicated - if you have short hair, ditch the instructions and get a little bit closer to the roots than it says (but not all the way in). Otherwise you're going to end up with much darker roots like I did. I will probably continue sticking with Bleach London though, it's all a matter of experience with how these products work for you personally. I do like that there's a sachet each of the purple shampoo and the reincarnation mask included!

The best kit I've ever used.

Highly recommend these kits. One of the only box bleach kits you can see the volume on the box which is super important if you don't want to try your hair off! I was using this on pre lightened hair which also had alot of box dye underneath, was dubious if this would lift enough but it worked amazing for me. Lifted some fringe pieces for me to create a money peace and also bleached my extensions. I added abit of water still as it was abit easier to work with that way. Saturated the hair so it was soaked in bleach and it lifted amazing! I can't speak for the bond building as it hasn't been long enough to see if any hair snaps but my hair definitely feels strong and soft afterwards not dry at all. I also use olaplex products in my daily routine. I would absolutely use this kit again the best bleach kit I've ever tried. 5*

Easy, no damage

This was super easy to use and mix, I’ve bleached my hair before so was a little nervous about causing any damage, which is why I got this bleach instead of their usual one. It was very easy to mix and apply, the instructions are very detailed for those who might need them. Gloves provided, important to note that there’s no bowl or tools provided otherwise but it’s good to limit the plastic in the kit. Bleached my roots pretty well, I just need to tone it. Not quite white but I only left it on for 20 minutes perhaps. My hair is very soft too, no damage at all.

Leaves hair happy

Always go to bleach London for my colours and bleach

Excellent product which has kept

Excellent product which has kept my hair happy and healthy