

A bleach and tone routine that leaves hair stronger.
Bond Building Bleach is designed to bolster bonds for a stronger, safer blonde. Our formula leaves hair up to 30% stronger according to lab tests.
Then add Lavender Grey Toner to neutralise brassy yellow shades and create a silvery lilac finish or base for adding colour. Laidback lavender!
Professional standard ultra-powerful lightening.
Lightens hair up to 7 levels
Conditioning toning gloss
Bond Building Bleach Kit with anti-breakage technology - 20 VOL | 6% Developing Lotion - Suitable for all hair types
Silvery-lilac semi-permanent toner.
Step 1: Bleach - Lift your hair to a blonde base for adding colour.
Step 2: Tone - Neutralise brassiness and add a silvery lilac finish to your hair.




















2 x sachet of bleaching powder 25g 1 x bottle of developing lotion 80ml 1 x sachet of our bond-restoring Reincarnation Mask 15ml 1 x sachet of Silver Shampoo 15ml 1 x pair of plastic gloves 1 x instruction leaflet
Plastic gloves, colourant, developing lotion (7vol/2.1%) and Reincarnation Mask.
One kit covers root regrowth and very short hair up to 2cm (2/3 inch) long. If your hair long, thick or it's your first time bleaching, you'll need at least two kits.
Bleaching Powder Ingredients: Potassium Persulfate, Ammonium Persulfate, Paraffinum Liquidum (Mineral Oil), Sodium Metasilicate, Magnesium Carbonate, Hydroxyethylcellulose, Silica, Arginine, Glucose, Sodium Stearate, EDTA, Bisabolol, Cyclodextrin, Parfum (Fragrance). Developing Lotion 6% | 20 VOL Ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Steareth-20, Acrylates/Beheneth-25 Methacrylate Copolymer, Sodium Lauryl Sulfate, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, EDTA, Sodium Benzoate. REINCARNATION MASK INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool. Silver Shampoo Ingredients: Aqua (Water), Cocamidopropyl Betaine, Sodium Laureth Sulfate, Sodium Chloride, PEG-60 Hydrogenated Castor Oil, Parfum (Fragrance), PEG-200 Hydrogenated Glyceryl Palmate, Sodium Benzoate, Glyceryl Laurate, Polyquaternium-10, Acid Violet 43, Citric Acid, Panthenol, PEG-7 Glyceryl Cocoate, Polyquaternium-7, Hydrolyzed Wheat Protein, Dipropylene Glycol, Sodium Cocoyl Hydrolyzed Wheat Protein, Tetrasodium EDTA, Propylene Glycol, Phenoxyethanol, Hexyl Cinnamal, Hydroxycitronellal, Limonene.
COLOURANT ingredients: Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Polysilicone-18 Cetyl Phosphate, Ethanolamine, Carbomer, Sodium Sulfite, Betaine, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Protein, Bisabolol, Toluene-2,5-Diamine Sulfate, Sodium Chloride, Trisodium HEDTA, Boswellia Serrata Gum, 2-Methyl-5-Hydroxyethylaminophenol, 5-Amino-6-Chloro-o-Cresol, Sodium Benzoate, Resorcinol, 2,4-Diaminophenoxyethanol HCl, Geraniol, Hexyl Cinnamal, Limonene, Linalool.
DEVELOPING LOTION ingredients: Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate.
REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.
March 16, 2026
Easy professional kit
Great
January 26, 2026
Useful, straightforward
Really simple to use, instructions were very clear and useful. Bleach had a good result and lightened my hair really well.
January 19, 2026
The best bleach I’ve used,
The best bleach I’ve used, great coverage and minimal damage - love the reincarnation mask and purple shampoo and white toner
September 3, 2025
Best bleach I've used
My hair was about 50 different colours with different shades of blonde and some left over semi permanent dye. This bleach got it all the same colour. Didn't really damage my hair (though somehow my hair is still healthy after 5 years) I've used a lot of bleaches, but the bleach london bleaches are just another level. Would buy more often if I wasn't Dutch making it a little more expensive and if I wasn't inpatient meaning I can't wait for the bleach/dye
September 2, 2025
It was perfect
Great!!! Made the work, my hair is really dark and I was looking to light up to get a copper on a tinted hair, because aleeady had tint in my hair (not virgin, copper tone from another hairdresser styler), I was not happy the tint just got in the roots and ends, the middle stayed black, so this just help me to work through it, I have to buy some more, to repeat it in a month
AS SEEN ON @BLEACHLONDON

