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A bleach and tone routine that leaves hair stronger.
Bond Building Bleach is designed to bolster bonds for a stronger, safer blonde. Our formula leaves hair up to 30% stronger according to lab tests. Then give your bleached hair a soft iridescent shimmer using our Pearlescent Toner for a truly glistening blonde.
Ultra-powerful lightening with less damage
Professional standard
Lightens hair up to 7 levels
Bond Building Bleach Kit with anti-breakage technology - 20 VOL | 6% Developing Lotion - Suitable for all hair types
Soft pinky violet blonde semi-permanent toner.
Two steps to cool, pearly pink hair at home. Lighten virgin locks with Bond Building Bleach then add Pearlescent Toner to neutralise yellow shades and create a pristine pink sheen or base for adding color. Who runs the world? Pearls!




















2 x sachet of bleaching powder 25g 1 x bottle of developing lotion 80ml 1 x sachet of our bond-restoring Reincarnation Mask 15ml 1 x sachet of Silver Shampoo 15ml 1 x pair of plastic gloves 1 x instruction leaflet
1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves
One kit covers root regrowth and very short hair up to 2cm (2/3 inch) long. If your hair long, thick or it's your first time bleaching, you'll need at least two kits.
One kit covers root regrowth and short hair.
If your hair's long, thick or it's your first time toning, you'll need at least two kits.
Bleaching Powder Ingredients: Potassium Persulfate, Ammonium Persulfate, Paraffinum Liquidum (Mineral Oil), Sodium Metasilicate, Magnesium Carbonate, Hydroxyethylcellulose, Silica, Arginine, Glucose, Sodium Stearate, EDTA, Bisabolol, Cyclodextrin, Parfum (Fragrance). Developing Lotion 6% | 20 VOL Ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Steareth-20, Acrylates/Beheneth-25 Methacrylate Copolymer, Sodium Lauryl Sulfate, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, EDTA, Sodium Benzoate. REINCARNATION MASK INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool. Silver Shampoo Ingredients: Aqua (Water), Cocamidopropyl Betaine, Sodium Laureth Sulfate, Sodium Chloride, PEG-60 Hydrogenated Castor Oil, Parfum (Fragrance), PEG-200 Hydrogenated Glyceryl Palmate, Sodium Benzoate, Glyceryl Laurate, Polyquaternium-10, Acid Violet 43, Citric Acid, Panthenol, PEG-7 Glyceryl Cocoate, Polyquaternium-7, Hydrolyzed Wheat Protein, Dipropylene Glycol, Sodium Cocoyl Hydrolyzed Wheat Protein, Tetrasodium EDTA, Propylene Glycol, Phenoxyethanol, Hexyl Cinnamal, Hydroxycitronellal, Limonene.
COLOURANT INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Propoxytetramethyl Piperidinyl Dimethicone, Ethanolamine, Carbomer, Betaine, Sodium Sulfite, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Glycerin, Bisabolol, Sodium Chloride, Trisodium HEDTA, Hydrolyzed Rhodophyceae Extract, Boswellia Serrata Gum, Butylene Glycol, Toluene-2,5-Diamine Sulfate, Hippophae Rhamnoides Fruit Extract, Resorcinol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, 2-Methylresorcinol, m-Aminophenol, 2-Methyl-5-Hydroxyethylaminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol HCl, 4-Amino-2-Hydroxytoluene, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Geraniol, Hexyl Cinnamal, Limonene, Linalool. DEVELOPING LOTION INGREDIENTS (7.5 VOL | 2.25%): Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. REINCARNATION MASK INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

October 14, 2026
Great
I used this product for my roots and they turn out so bright and healthy. But if you have a lot of hair like me, you should buy at least four boxes for your entire head. I used two only for roots.
October 12, 2026
Safe, easy to use, practical
It worked beautifully on my black hair!!
October 7, 2026
Best Bleach I ever used
I love the bond building bleach kit, it comes with the bleach powder, 20 volume developer (which believe it or not is very hard to get in a bleach kit, most are 30 vol which is way too damaging), clear instructions and my favorites: the silver shampoo packet and rejuvenation mask! It lightened my thick almost black hair significantly with no damage and the silver shampoo helped tone out the warmth. Highly recommend! Will buy again!
October 5, 2026
Wonderful, just what i wanted
It worked wonderful, i could finally get my hair blonde... because in Madrid hair salon dont like to get u blonde so i got tired and decided to make it myself. This is great because it got my hair light enough but didn't damage it and its easy to use
August 18, 2026
good alternative to traditional bleach
The instructions are clear and easy to follow, and the kit works well - even on brightly coloured hair. The bond building conditioner made my hair feel great afterwards.
AS SEEN ON @BLEACHLONDON

