Didn't receive the product due to poor choice in shipping service.

My order was not delivered responsibly by the shipping service. I let Bleach London know, and unfortunately I won't be purchasing from this site again.

Please don't discontinue this. It's a true blue!

I have never dyed my hair blue before and I used this color to dip dye. I'm a big fan of Wolf Alice and I was pleasantly suprised by it. It's very creamy, took to my hair well, and lasted a whole month. It's a true, jewel toned blue that leans on the cooler side. It's not a warmer toned, turquoise color. I'm a little sad that this limited edition, I wish it was in the permanant collection. It's the most perfect blue hair color ever. I absoluetly love Wolf Alice, Blue Weekend, and this brand. Beautiful!

Great color and great product

Finally, a blue pigment that stays in your hair after numerous washes! Even though it's slowly fading, I'm surprised how resilient the color is after multiple washes with shampoo. I loved the initial pigment color but I also love how it fades into a dusty muted blue tone.

Beautiful blue

Colour is beautiful hair still feels soft just make sure your hair is solid platinum blonde before applying the dye everywhere because if you have a brassy yellowish light blonde then parts of your hair will show up as a dark green also the blue applies really well to a cool platinum blonde blue is beautiful.

Mixed it with violet and got an amazing colour!

I wanted a change from purple to something a bit darker but I couldn't find anything elsewhere. I had been using Bruised Violet for like two years, and I decided to give it a go and mix it with Wolfalice Blue. . . I couldn't be happier with the result. I put in 50/50 in the mixture and the colour I get is a much darker purple which doesn't wash out as pink, like Bruised Violet on its own. A lot of people have made nice comments about my hair and how lovely the colour is. As usual, it smells nice (a bit stronger than Bruised Violet though), it mixes well and it's easy to apply. My hair is black with patches of grey so I use it to cover the grey. I leave it on my head for 2 hours and then I wash it. I do my hair around every 7-10 days to keep the intensity of the colour. I'll definitely keep on buying these colours!