

Three steps to deep, pearly pink hair at home. Lighten virgin locks with Plex Bleach, follow with Pearlescent Toner to create an iridescent pink base for your Pearlescent Super Cool Colour. Who's that pearl?
30 VOL | 9% Developer. Lifts up to 7 levels
Alex Plex technology for bond strengthening
Vegan & Cruelty free
Soft pinky violet blonde semi-permanent toner.
Plex Bleach Kit with anti-breakage technology - 30 VOL | 9% Developing Lotion - Suitable for all hair types
Pearly pink conditioning and vegan, semi-permanent hair dye 150ml
Step 1: Bleach - Lift your hair to a blonde base for adding colour.
Step 2: Tone - Neutralize brassiness and add a pearlescent sheen to your hair.
Step 3: Semi-permanent colour - Deepen and length your colour for a stronger tone




















1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves
2 x sachet of bleaching powder 25g 1 x bottle of developing lotion 100ml (30 vol | 9 %) 1 x sachet of Seal The Deal anti-breakage treatment 15ml 1 x pair of plastic gloves
1x bottle of 150ml semi-permanent hair dye
One kit covers root regrowth and short hair.
If your hair's long, thick or it's your first time toning, you'll need at least two kits.
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long.
If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.
One box is suitable for short hair or colouring freshly bleached and toned roots. For shoulder length hair you'll need two bottles. For long hair that's below your shoulders, you'll need three to four bottles. If your hair is very thick we recommend adding an extra bottle.
COLOURANT INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Propoxytetramethyl Piperidinyl Dimethicone, Ethanolamine, Carbomer, Betaine, Sodium Sulfite, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Glycerin, Bisabolol, Sodium Chloride, Trisodium HEDTA, Hydrolyzed Rhodophyceae Extract, Boswellia Serrata Gum, Butylene Glycol, Toluene-2,5-Diamine Sulfate, Hippophae Rhamnoides Fruit Extract, Resorcinol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, 2-Methylresorcinol, m-Aminophenol, 2-Methyl-5-Hydroxyethylaminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol HCl, 4-Amino-2-Hydroxytoluene, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Geraniol, Hexyl Cinnamal, Limonene, Linalool. DEVELOPING LOTION INGREDIENTS (7.5 VOL | 2.25%): Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. REINCARNATION MASK INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.
SEAL THE DEAL SACHET ingredients: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Distearoylethyl Dimonium Chloride, Stearamidopropyl Dimethylamine, Magnolol, Honokiol, Quaternium-80, Morind Citrifolia Fruit Extract, Quercetin, Ethylhexylglycerin, Parfum (Fragrance), Polyglyceryl-10 Dipalmitate, Polyglyceryl-6 Laurate, Phenoxyethanol, Dimethiconol, Sorbitan Oleate, Ceteareth-20, Citric Acid, Dimethicone, Benzyl Salicylate, Hexyl Cinnamal, Linalool.
BLEACH POWDER ingredients: Potassium Persulfate, Magnesium Carbonate Hydroxide, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Maleic Acid, Cyamopsis Tetragonoloba (Guar) Gum, PVP, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate.
DEVELOPING LOTION (30 vol | 9%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Cid, Tetrasodium EDTA.
Aqua (Water), Cetearyl Alcohol, Quaternium-80, Propylene Glycol, Glycerin, Cetrimonium Chloride, Behentrimonium Methosulfate, Cetyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Ceteareth-20, Panthenol, Butylene Glycol, Trideceth-12, Wheat Amino Acids, Hydrolyzed Soy Protein, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Parfum (Fragrance), Linalool, Benzyl Salicylate, Coumarin, Limonene, Phenoxyethanol, Triethylene Glycol, Sodium Benzoate, Potassium Sorbate, CI 60730 / Acid Violet 43 (Ext. Violet 2), Basic Red 51, Basic Blue 99, Basic Brown 16.
March 17, 2026
Easy to use and a
Easy to use and a great colour
May 1, 2025
Works well on bleached hair
Lovely colour. I’ve had to switch to highlight instead of bleach so it doesn’t work quite as well but lovely pinky pearl colour on white blondes.
January 6, 2024
Pearl Pink Hair
Super product. Easy to use. Lasts as it says on the packet. Well done
March 13, 2023
Great product
Loved it colour was great felt lovely to
May 5, 2022
Great on bleached hair
Great on bleached hair
AS SEEN ON @BLEACHLONDON

