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Three steps to Ice White Blonde at home! Lighten virgin locks with Plex Bleach, then add White Toner to neutralise brassy yellow shades and create a cool finish for your White Heat Super Cool Colour. Nice ice baby.
24th March 2023
White Heat
Wonderful love it
Rhonda R.
Hair Type: Straight
Natural Hair Color: Grey
18th April 2022
good!
This was super easy to apply and lathered on great. The consistency is similar to conditioner. This product also smells good. Hair doesn’t feel dry or damaged.
Valc1
18th April 2022
Beautiful color !
Beautiful color that has lasted longer than the bottle suggested. Not complaining! Little to no brassy tones, even after 4-5 washes. I use a purple shampoo and conditioner, but it barely needs it. Very impressed.
Amberh133
5th April 2022
SO EASY TO USE
The Bleach color kit is fool proof to use and very convenient. Brings dull fading color back to life and goes the extra mile past a purple shampoo either for regular at home color use or as a bright touch up in between hair appts. The whole process takes under one hour.
Julianae2
10th March 2022
so fun!
Ok this is such a fun idea! I love how easy this is to use and how well it works! Would love to try all of the colors available! So much fun!
Melissaamaee