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Three steps to Ice White Blonde at home! Lighten virgin locks with Plex Bleach, then add White Toner to neutralise brassy yellow shades and create a cool finish for your White Heat Super Cool Colour. Nice ice baby.
February 5, 2026
Great product Really easy application
Great product Really easy application and clear instructions Plex serum aftercare makes all the difference too
Penny L.
Hair Type: Wavy
Natural Hair Color: Mid to light brown
December 16, 2025
<3
I've been using the Plex Bleach Kit to do my roots for about 5 years now. I usually need two boxes, and then follow with either Champagne Super Toner or White Toner. I love the extra reassurance that this bleach is designed to reduce breakage. Idk what I'd do without this product!
Ella M.
Hair Type: Straight
Natural Hair Color: Mid to light brown
September 22, 2025
Exceptional
Love it. It works like a salon
Orla M.
Hair Type: Straight
Natural Hair Color: Black
September 10, 2025
Perfect
This product worked so muche better than expected. My hair felt so protected and healthy after using. Would definitely be repurchasing.
Niamh G.
Hair Type: Straight
Natural Hair Color: Dark brown
July 25, 2025
Amazing
Great for the lift it gave and my hair didn’t feel damaged at all after use
Georgina M.
Hair Type: Curly
Natural Hair Color: Mid to light brown

