Free Shipping above £30 | Vegan & PETA-approved
Three steps to Ice White Blonde at home! Lighten virgin locks with Plex Bleach, then add White Toner to neutralise brassy yellow shades and create a cool finish for your White Heat Super Cool Colour. Nice ice baby.
22nd September 2025
Exceptional
Love it. It works like a salon
Orla M.
Hair Type: Straight
Natural Hair Color: Black
10th September 2025
Perfect
This product worked so muche better than expected. My hair felt so protected and healthy after using. Would definitely be repurchasing.
Niamh G.
Hair Type: Straight
Natural Hair Color: Dark brown
25th July 2025
Amazing
Great for the lift it gave and my hair didn’t feel damaged at all after use
Georgina M.
Hair Type: Curly
Natural Hair Color: Mid to light brown
1st April 2025
Works so well
It makes my dark brunette hair almost white and it still feels healthy and I have barely any hair fall out when I do it
Marcia R.
Hair Type: Straight
Natural Hair Color: Dark brown
13th January 2025
Fab colour and easy to use
Loved it, so simple yet effective
Aaron R.
Hair Type: Straight
Natural Hair Color: Dark brown