Eco Festo
Our promise to improve the sustainability of our business and put the environment at the heart of everything we do.
We don’t want the manufacturing of our products to create unnecessary pollution or inflict any damage to the planet or its inhabitants.
Be fantastic, say no to excess plastic.
We want to help reduce ocean waste and pollution by cutting down on single-use plastic utensils and packaging. In January 2019 we launched a refillable glass bottle for sale in our salons. In March 2019 we removed the single-use plastic tools from our Bleach Kits, Toners and Dyes and launched a reusable coconut bowl as an alternative.In December 2020 we launched the Rose Shampoo Bar. It's 100% plastic free and is the world's first pink, color toning shampoo bar.
So vegan it hurts (no animals).
Our entire hair range has been completely vegan since 2017. We also have a strict animal-cruelty free ethos and are happy to be PETA approved as part of their Beauty Without Bunnies programme.
Hair today, hair tomorrow.
We want to keep you involved in the evolution of our business. We’d like our process to be as transparent as possible, informing and educating as we continue to endeavour to be a more responsible brand. Please contact us with any feedback or suggestions at info@bleachlondon.com.
Plex Bleach and Total Bleach:
1. Cardboard outer: widely accepted in domestic recycling.
2. Developing Lotion bottle: rinse clean. Bottle and cap widely accepted in domestic recycling.
3. Bleaching powder and Alex Plex sachets: not currently recycled.
4. Reincarnation Mask sachet: not currently recycled.
5. Plastic gloves: not currently recycled.
No Bleach Bleach Kit and All Toner Kits:
1. Cardboard outer: widely accepted in domestic recycling.
2. Developing Lotion bottle: rinse clean. Bottle and cap widely accepted in domestic recycling.
3. Colourant tube: not widely accepted in domestic recycling.
4. Reincarnation Mask sachet: not currently recycled.
5. Plastic gloves: not currently recycled.
