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Vegan & PETA-approved


White out!
Silver Shampoo cleanses bleached hair while depositing strong, ashy-purple colour to help keep cool blondes bright and free of brassy yellows!
Easy to use
Nourishing formula
Formulated without bleach, peroxide, PPD or ammonia
Our Silver Shampoo is for all hair types. It works best on cool blonde hair that's been toned with White Toner. It can also be used on warmer blondes for a creamy blonde finish. Pair with Silver Conditioner for an even stronger colour.
Colour-toning shampoo & conditioner should be used in between dyeing to help maintain your hair colour.





1x bottle of 250ml toning shampoo
Aqua (Water), Cocamidopropyl Betaine, Sodium Laureth Sulfate, Propylene Glycol, Sodium Chloride, PEG-60 Hydrogenated Castor Oil, Parfum (Fragrance), PEG-200 Hydrogenated Glyceryl Palmate, Sodium Benzoate, Glyceryl Laurate, Polyquaternium-10, Acid Violet 43, Panthenol, PEG-7 Glyceryl Cocoate, Citric Acid, Polyquaternium-7, Hydrolyzed Wheat Protein, Dipropylene Glycol, Sodium Cocoyl Hydrolyzed Wheat Protein, Tetrasodium EDTA, Phenoxyethanol, Hexyl Cinnamal, Limonene.

APPLY Squeeze from bottle and apply from roots to ends
SMOOSH! Coat every strand
RINSE Throughly with lukewarm water
NEXT STEP: Mask
April 29, 2024
Lovely shampoo
Its a lovely shampoo, and the colour i really like, the only down side is , you have to put a lot on to get a lather, but nevertheless its good ,
April 28, 2024
Bleach London
Fantastic product, brings to life my grey curly hair.
August 27, 2023
Get it, you wont regret it!
Really has helped take the yellow out of my hair! So happy I invested in the shampoo & conditioner! Hair looks so much better.
March 13, 2023
Silver Shampoo
What a lovely shampoo! Gives hair a more cool/ashy tone my hair has got warmth tones and this has worked wonders for keeping my hair less yellow/brassy tones. Excellent silver shampoo with a nice smell too ??
March 11, 2023
Just the best
This shampoo is the strongest purple shampoo I've ever used, and there has been a lot!! I would 100% recommend if you want to take that brassiness out of your hair. It does put a lot of purple shampoos that you find in the shops to shame. You get results straight away with this, but pls use gloves or you'll be purple.
AS SEEN ON @BLEACHLONDON

