very purple

It worked well to highlight the color of my hair. If I used it everyday I’d have better results. It is easy to use and cleans my hair well and gets rid of the brassy color.

amazing

I’ve tried numerous purple shampoos and by far this is one of my favorites! It lathers on easily. Gets rid of the grassiness in my hair in just one use. Definitely recommend!

Good Toner

Best purple shampoo I've tried!!!! I've tried all the high end and low end purple shampoos and this one is the best! Really pigmented purple so it will eliminate all the yellow in your hair and make it nice and white!. Worth the price I just wish it was bigger but honestly I dont mind paying cuz a little goes a long way!!!!. Will be buying again!

Good product

Used on my hair, did well for my blonde highlights. Easy to use. Directions on the bottles.

Great

My hair looks like it is professionally done with this bleach London white heat super cool colour. It turned out absolutely beautiful and stayed that way with the help of the toner.