

Reduces breakage by 68%* Repairs bonds and prevents damage caused by pollution, styling and daily stressors. Made with Creatine to build electrostatic bonds as well as Wheat Microproteins and Amino Acids to help strengthen and nourish hair from within while gently cleansing.
Ammonia-free, Paraben-free, vegan and Peta approved.
Doesn't contain bleach or colour.
Developed by professionals for instant and long-term results
Independently tested and certified (TriPrinceton)
Reincarnation Shampoo is especially good for hair that's dry, damaged, bleached or coloured as it contains Creatine, which helps repair weakened bonds caused by chemical processes and heat styling.
Vegan formula suitable for all hair types.
Reduces breakage by 68% when used the the complete reincarnation routine. Complete care for stronger looking hair.





300ml shampoo bottle with plastic nozzle
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, PEG-18 Glyceryl Oleate/cocoate, Parfum (Fragrance), Creatine, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Alcohol, Arginine, Coumarin, Aspartic Acid, PCA, Tris(Tetramethylhydroxypiperidinol) Citrate, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, CI 15985 (Yellow 6),

LATHER Apply to wet hair
RINSE No need to wait. You can wash out immediately
USE DAILY Use every time you wash to keep your blonde bright and help support the long term health of your hair.
FOLLOW UP Follow with BLEACH LONDON REINCARNATION CONDITIONER every time you wash and REINCARNATION PURPLE MASK once a week for the ultimate healthy hair blonde routine.













April 16, 2026
Astonishing Results!!
I can honestly say as a hairdresser and bleaching my own hair myself the condition hasn't been great for a long time. After holidays and a stressful few months last year my hair was in a very sorry state. I had to cut away most of the front to make it appear thicker!! I started using a travel size of this product which I instantly noticed a huge difference in the condition of my hair. I have now repurchased the bigger sizes and really can't believe the improvement in my hair!! The front has grown loads and the condition looks amazing! I'm so pleased with the products and would highly recommend!!
April 15, 2026
Great!
Very nice shampoo, I love it especially with the same line conditioner
February 11, 2026
Brilliant
Great
February 7, 2026
Best shampoo
The best shampoo! Super gentle and hydrating. The incarnation mask is the best too!
December 29, 2025
Great Shampoo
I love this shampoo this is my second bottle. My hair feels clean and soft after using I would definitely recommend.
AS SEEN ON @BLEACHLONDON

