Free Shipping & Gift above £30 | Vegan & PETA-approved
Reduces breakage by 68%. Repairs bonds and prevents damage caused by pollution, styling and daily stressors. Made with Creatine to build electrostatic bonds as well as Wheat Microproteins and Amino Acids to help strengthen and nourish hair from within while gently cleansing.
Ammonia-free, Paraben-free, vegan and Peta approved.
Doesn't contain bleach or colour.
Developed by professionals for instant and long-term results
Independently tested and certified (TriPrinceton)
Vegan formula suitable for Straight, Curly, and Coily hair that is dry, damaged, broken, or frizzy
It's especially good for hair that's dry, damaged, bleached and coloured as it contains Creatine, which helps repair weakened bonds caused by chemical processes and heat styling.
31st May 2024
little goes a long way
everyone asks me what I use in my hair and I say Reincarnation baby. This bottle seems small but two pumps of this and it will fully cover my hair. I'm obsessed with this smell. They should make a perfume out of this. It leaves my hair dry but all shampoos do so I use the conditioner and then its like unreal how nice my hair is. Adds lots of volume.
Cecilia B.
Hair Type: Wavy
Natural Hair Color: Mid to light brown
30th August 2022
Works great
It smells wonderful and works wonders on my hair. It has made it shiny, smells wonderful and has made my hair less greasy
Horsecake
30th August 2022
Hair feels great
My hair was absolutely awful quality... After years of box dye and heat it needed some tlc and this was perfect! The conditioner works too!
Lemonpuff
30th August 2022
This shampoo is great!
This shampoo is great! My hair feels nice and clean afterwards but not dry as you can get with some other shampoos.
Makeup M.
29th August 2022
Amazing
Bleach London Reincarnation Shampoo is amazing especially when you pair it with the conditioner. Leaves your hair feeling healthy and shiny as if you've just had a wash at a salon. Great product for bleached, frazzled hair.
Missy L.
AS SEEN ON @BLEACHLONDON