Developed with bond restoring technology to help strengthen hair whilst gently neutralising brassy tones Purple Reincarnation Shampoo is made with Creatine to build electrostatic bonds as well as Wheat Microproteins and Amino Acids to help strengthen and nourish hair from within. Suitable for every wash - keeping your blonde healthy and bright without creating colour buildup that can make hair look dull and feel dry.

• Ammonia-free, Paraben-free, vegan and Peta-Approved

• Doesn't contain bleach or hydrogen peroxide

• Developed by professionals for instant and long-term results

Vegan formula suitable for all hair types.