Free Shipping above £30 | Vegan & PETA-approved












Developed with bond restoring technology to help strengthen hair whilst gently neutralising brassy tones Purple Reincarnation Shampoo is made with Creatine to build electrostatic bonds as well as Wheat Microproteins and Amino Acids to help strengthen and nourish hair from within.
Suitable for every wash - keeping your blonde healthy and bright without creating colour buildup that can make hair look dull and feel dry.
Vegan formula suitable for all hair types.
1x bottle of toning shampoo 300ml
September 24, 2025
Perfect colour refresh
I have just started using this product & I am really happy with it. It’s far softer & more gentle on hair compared to other brands which have damaged my hair. Highly recommended.
Katherine G.
Hair Type: Wavy
Natural Hair Color: Dark brown
September 9, 2025
Great aftercare
Essential for keeping my bleached crop white/silver
Jules H.
Hair Type: Wavy
Natural Hair Color: Mid to light brown
September 8, 2025
Great shampoo
Really revitalises my bleached hair
Jane H.
Hair Type: Straight
Natural Hair Color: Black
July 1, 2025
Amazing product!!
Leaves my hair soft and shiny while keeping brassiness at bay.
Lorenza G.
Hair Type: Curly
Natural Hair Color: Dark brown
May 30, 2025
Amazing!!!!
The only purple shampoo I use.
Alison N.
Hair Type: Wavy
Natural Hair Color: Blonde

