

Reduces breakage by 68%* New life in every wash! Reincarnation Shampoo repairs bonds and prevents damage caused by pollution, styling and daily stressors. Now in convenient travel size Made with Creatine to build electrostatic bonds as well as Wheat Microproteins and Amino Acids to help strengthen and nourish hair from within while gently cleansing.
Ammonia-free, Paraben-free, vegan and Peta approved.
Doesn't contain bleach or colour.
Developed by professionals for instant and long-term results
Independently tested and certified (TriPrinceton)
Reincarnation Shampoo is especially good for hair that's dry, damaged, bleached or coloured as it contains Creatine, which helps repair weakened bonds caused by chemical processes and heat styling.
Vegan formula suitable for all hair types.
Reduces breakage by 68% when used the the complete reincarnation routine. Complete care for stronger looking hair.





1x 75ml plastic bottle of bond-restoring shampoo
One bottle will last 5-15 washes
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, PEG-18 Glyceryl Oleate/cocoate, Parfum (Fragrance), Creatine, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Alcohol, Arginine, Coumarin, Aspartic Acid, PCA, Tris(Tetramethylhydroxypiperidinol) Citrate, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, CI 15985 (Yellow 6),

LATHER Apply to wet hair
RINSE No need to wait. You can wash out immediately
USE DAILY Use every time you wash to keep your blonde bright and help support the long term health of your hair.
FOLLOW UP Follow with BLEACH LONDON REINCARNATION CONDITIONER every time you wash and REINCARNATION PURPLE MASK once a week for the ultimate healthy hair blonde routine.
July 2, 2025
Really works
This product really works, and I will be the buying the full size product. My bleached hair feels softer and smoother.
February 9, 2025
Lovely thick shampoo and lasts
Lovely thick shampoo and lasts me long time with short hair. It leaves my hair soft and feels really clean
December 5, 2023
Smells like Heaven
Goes a long way, only need small amount for lovely lather. Beautiful scent and hair felt fresh a clean
September 13, 2023
Perfect for holiday and keeping my hair healthy
Bought these for a holiday to Corfu as I wanted something that was going to help my hair after heat and chlorine and sea water. I have used the reincarnation mask before and my hair was in the best condition it had been in years so I was hopeful about the shampoo and conditioner. These minis were ideal To take away and they kept my hair looked healthy and moisturised, exactly what I wanted, excellent products. I also love their new reincarnation purple shampoo!
September 2, 2023
Great for holiday
Took the minis on holiday. Made my hair feel amazing. Wasn’t dry at all using this set. 5 stars ⭐️

