

It's never too early to go grey!
Deposits strong steely grey tone into bleached strands to neutralise brassy yellows and create a cool, slatey finish or base for dark ashy colours.
Conditioning toning gloss
Tone: Grey ash
Ammonia-free
For use on bleached hair
Bleached your hair? Next step, toner! Fade To Grey Toner is an oxidative, semi-permanent colour that can penetrate the hair's shaft, depositing ash grey pigments into bleached hair to neutralise yellows and create a cool, slate finish. Works best on pale yellow bleached blonde hair. Also great for enhancing the vibrancy of naturally grey hair. Lasts 14-16 washes




















1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pairs of plastic gloves
COLOURANT ingredients: Aqua (Water), Cetyl Alcohol, Cocamide MEA, Ethanolamine, Polysilicone-18 Cetyl Phosphate, Carbomer, Sodium Sulfite Betaine, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Toluene-2,5-Diamine Sulfate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Proein, Bisabolol, Sodium Chloride, Trisodium HEDTA, m-Aminophenol, Boswellia Serrata Gum, Resorcinol, 2-Methylresorcinol, 2,4-Diaminophenoxyethanol HCl, Sodium Benzoate, 2-Amino-3-Hydroxypyridine, 5-Amino-6-Chloro-o-Cresol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Geraniol, Hexyl Cinnamal, Limonene, Linalool. DEVELOPING LOTION (7vol / 2.1%) ingredients: Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

SECTION Divide hair into 4 quarters & secure
MIX Mix up the Toner!
SLICE & APPLY Take thin slices of hair & paint on the toner
SMOOSH! Coat every strand
DEVELOPMENT TIME Wait 20 mins
RINSE & CONDITION
NEXT STEP >>> COLOUR!


November 18, 2025
Love it!
Easy to use, great results and my hair feels fab.
November 8, 2025
Works Great 2 neutralize into grey tones
We used it on a very dark blonde/ light brown base to get rid of the yellowish/orange warm tone the hair had. Sadly it’s only a toner & u need the fade 2 grey conditioner & shampoo 2 maintain it. Would be nice to have a permanent version
August 29, 2025
Perfect Grey!
I have looked far and wide and this is the perfect product to use if you are transitioning to grey hair. Works wonders and is gentle enough not to ruin your hair. I also noticed that it didn’t affect the roots. This is what gives it five stars! Thank you, and never ever stop making this toner please.
March 31, 2025
Lasts longer than most toners
All good used multiple times before
December 24, 2024
Amazing colour results!
Love it!! Just what I needed to easy the transition to grey. Please don’t discontinue this product it is amazing!! I tried SO many different toners and this product is the only one that has toned down my orange tones. My hair looks so much healthier. Thank you 🙏🏾
AS SEEN ON @BLEACHLONDON

