

The original bleach & tone routine for bright blonde hair.
Our original bleach kit, made with the same formulation trusted by Alex Brownsell and her team of bleaching experts for over 15 years! Lifts and lightens hair, pulling out natural colour pigments quickly and evenly for a perfect blonde base.
Then give your bleached hair a soft iridescent shimmer using our Pearlescent Toner for a truly glistening blonde.
Professional standard ultra-powerful lightening.
Lightens hair up to 7 levels
Conditioning toning gloss
Soft pinky violet blonde semi-permanent toner.
Our original Bleach Kit - 30 VOL | 9% Developing Lotion - Suitable for all hair types




















1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves
2 x sachet bleekpoeder 25 g 1 x fles oxidant 100 ml 1 x sachet met reïncarnatiemasker 15 ml 1 x paar plastic handschoenen
One kit covers root regrowth and short hair.
If your hair's long, thick or it's your first time toning, you'll need at least two kits.
Een kit is genoeg voor hergroei van de wortels en heel kort haar tot 2,5 cm lang.
Als je lang of dik haar hebt, of als dit de eerste keer is dat je je haar bleekt, dan heb je minstens twee kits nodig.
COLOURANT INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Propoxytetramethyl Piperidinyl Dimethicone, Ethanolamine, Carbomer, Betaine, Sodium Sulfite, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Glycerin, Bisabolol, Sodium Chloride, Trisodium HEDTA, Hydrolyzed Rhodophyceae Extract, Boswellia Serrata Gum, Butylene Glycol, Toluene-2,5-Diamine Sulfate, Hippophae Rhamnoides Fruit Extract, Resorcinol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, 2-Methylresorcinol, m-Aminophenol, 2-Methyl-5-Hydroxyethylaminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol HCl, 4-Amino-2-Hydroxytoluene, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Geraniol, Hexyl Cinnamal, Limonene, Linalool. DEVELOPING LOTION INGREDIENTS (7.5 VOL | 2.25%): Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. REINCARNATION MASK INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.
BLEEKPOEDER: Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Magnesium Carbonate, Paraffinum Liquidum (Mineral Oil), Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Tetrasodium EDTA, Sodium Lauryl Sulfate. 30 VOL | 9% OXIDANT Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate Acid, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA. REÏNCARNATIE Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.
March 17, 2026
Easy to use and a
Easy to use and a great colour
May 1, 2025
Works well on bleached hair
Lovely colour. I’ve had to switch to highlight instead of bleach so it doesn’t work quite as well but lovely pinky pearl colour on white blondes.
January 6, 2024
Pearl Pink Hair
Super product. Easy to use. Lasts as it says on the packet. Well done
March 13, 2023
Great product
Loved it colour was great felt lovely to
May 5, 2022
Great on bleached hair
Great on bleached hair
Volg ons @BLEACHLONDON

