Cool Blonde Base Set

Total Bleach + White Toner

(801)

The original bleach & tone routine for bright blonde hair.

Our original bleach kit, made with the same formulation trusted by Alex Brownsell and her team of bleaching experts for over 15 years! Lifts and lightens hair, pulling out natural colour pigments quickly and evenly for a perfect blonde base.

Then banish yellow from your freshly bleached blonde with our classic White Toner, a firm favourite for DIY home bleachers and professionals everywhere.

Professional standard ultra-powerful lightening.
Lightens hair up to 7 levels
Conditioning toning gloss

Total Bleach Kit

Our original Bleach Kit - 30 VOL | 9% Developing Lotion - Suitable for all hair types

White Toner Kit

Semi-permanent toner for an icy platinum finish.

Hoe het werkt

Two steps to cool blonde hair at home. Lighten virgin locks with Total Bleach, then add White Toner to neutralise brassy yellow shades and create a cool finish or base for adding colour. Has the temperature dropped?

Base

Result

Base

Result

Wat is inbegrepen

Silver Shampoo

Contains a sachet of silver shampoo for help toning

Reincarnation Mask Double Serve!

To strengthen, hydrate and nourish

Vegan en door PETA goedgekeurde formule

Total Bleach Kit

2 x sachet bleekpoeder 25 g 1 x fles oxidant 100 ml 1 x sachet met reïncarnatiemasker 15 ml 1 x paar plastic handschoenen

White Toner Kit

1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves

Total Bleach Kit

Een kit is genoeg voor hergroei van de wortels en heel kort haar tot 2,5 cm lang.

Als je lang of dik haar hebt, of als dit de eerste keer is dat je je haar bleekt, dan heb je minstens twee kits nodig.

White Toner Kit

Total Bleach Kit

BLEEKPOEDER: Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Magnesium Carbonate, Paraffinum Liquidum (Mineral Oil), Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Tetrasodium EDTA, Sodium Lauryl Sulfate. 30 VOL | 9% OXIDANT Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate Acid, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA. REÏNCARNATIE Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

White Toner Kit

COLOURANT ingredients: Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide MEA, Ceteth-2, Ethanolamine, Argania Spinosa Kernel Oil, Aloe Barbadensis Leaf Juice, Dimethicone, Ascorbic Acid, EDTA, Sodium Hydrosulfite, Sodium Metabisulfite, Toluene-2,5-Diamine Sulfate, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, Resorcinol, 2-Methylresorcinol, Parfum (Fragrance), Linalool, Limonene. Contains: Resorcinol | Phenylenediamines (Toluenediamines).

DEVELOPING LOTION (7vol / 2.1%) ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Pentasodium Pentetate, Tetrasodium EDTA. Contains: Hydrogen Peroxide.

REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Products You'll Love

Reviews

4.2

Average score from a total of 801 reviews of all products in this set

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Page 1 of 34

September 11, 2026

Best product ever

It’s the best product I have used in my hair, it’s a fantastic colour.

Catherine G.

Hair Type: Straight Natural Hair Color: Blonde

August 25, 2026

Great

Ollie W.

Hair Type: Straight Natural Hair Color: Dark brown

August 5, 2026

one of my favourite products

one of my favourite products of the whole range. easy to use, no skin issues, and it does the job perfectly. i have curly thick hair, and i use it on a buzz cut.

nefeli z.

Hair Type: Curly Natural Hair Color: Dark brown

July 27, 2026

Very good

Ive purchased this before and its the best one for curly hair

Eliza S.

Hair Type: Curly Natural Hair Color: Dark brown

July 16, 2026

I used it with the

I used it with the champagne toner, it's exactly the colour I wanted

Kenez N.

Hair Type: Straight Natural Hair Color: Dark brown