

Two steps to charcoal grey hair at home. Lighten virgin locks with Total Bleach, then add Fade To Grey Toner to neutralise brassy yellow shades and create a cool finish or base for adding colour. It's never too early to go grey...
Professional standard ultra-powerful lightening.
Lightens hair up to 7 levels
Conditioning toning gloss
Charcoal grey semi-permanent toner
Our original Bleach Kit - 30 VOL | 9% Developing Lotion - Suitable for all hair types
Step 1: Bleach - Lift your hair to a blonde base for adding colour.
Step 2: Tone - Neutralise brassiness and add a cool ashy finish to your hair.




















1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pairs of plastic gloves
2 x sachet bleekpoeder 25 g 1 x fles oxidant 100 ml 1 x sachet met reïncarnatiemasker 15 ml 1 x paar plastic handschoenen
Een kit is genoeg voor hergroei van de wortels en heel kort haar tot 2,5 cm lang.
Als je lang of dik haar hebt, of als dit de eerste keer is dat je je haar bleekt, dan heb je minstens twee kits nodig.
COLOURANT ingredients: Aqua (Water), Cetyl Alcohol, Cocamide MEA, Ethanolamine, Polysilicone-18 Cetyl Phosphate, Carbomer, Sodium Sulfite Betaine, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Toluene-2,5-Diamine Sulfate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Proein, Bisabolol, Sodium Chloride, Trisodium HEDTA, m-Aminophenol, Boswellia Serrata Gum, Resorcinol, 2-Methylresorcinol, 2,4-Diaminophenoxyethanol HCl, Sodium Benzoate, 2-Amino-3-Hydroxypyridine, 5-Amino-6-Chloro-o-Cresol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Geraniol, Hexyl Cinnamal, Limonene, Linalool. DEVELOPING LOTION (7vol / 2.1%) ingredients: Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.
BLEEKPOEDER: Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Magnesium Carbonate, Paraffinum Liquidum (Mineral Oil), Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Tetrasodium EDTA, Sodium Lauryl Sulfate. 30 VOL | 9% OXIDANT Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate Acid, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA. REÏNCARNATIE Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.


November 18, 2025
Love it!
Easy to use, great results and my hair feels fab.
November 8, 2025
Works Great 2 neutralize into grey tones
We used it on a very dark blonde/ light brown base to get rid of the yellowish/orange warm tone the hair had. Sadly it’s only a toner & u need the fade 2 grey conditioner & shampoo 2 maintain it. Would be nice to have a permanent version
August 29, 2025
Perfect Grey!
I have looked far and wide and this is the perfect product to use if you are transitioning to grey hair. Works wonders and is gentle enough not to ruin your hair. I also noticed that it didn’t affect the roots. This is what gives it five stars! Thank you, and never ever stop making this toner please.
March 31, 2025
Lasts longer than most toners
All good used multiple times before
December 24, 2024
Amazing colour results!
Love it!! Just what I needed to easy the transition to grey. Please don’t discontinue this product it is amazing!! I tried SO many different toners and this product is the only one that has toned down my orange tones. My hair looks so much healthier. Thank you 🙏🏾
Volg ons @BLEACHLONDON

