Blonde Hair Dye Collection
Everything you need to go blonde or maintain your blonde. From bleach and toner sets to purple shampoos, find everything you need to keep your blonde healthy and without damage.
Blonde Hair Care
Our bond-building Reincarnation Range leaves hair healthier and stronger. It also helps make colour last longer.
TOOLS
Expert dye-it-yourself tools for bleaching, toning and colouring hair.
Frequently Asked Questions
Do I need to bleach my hair to get warm blonde hair?
Yes! You’ll need to lighten your hair to a warm yellow base and follow with golden Champagne Super Toner and Just Like Honey Super Cool Colour. Do a strand test before bleaching your hair at home to get the best indication of how your hair will react to the bleaching process.
Why do I need to tone my hair after bleaching?
You need a toner to neutralise yellows from your bleached hair so you can get golden blonde, rather than brassy! Not only does toner get rid of yellows and balance out the blonde, it’s the perfect preparation for your choice of semi-permanent hair dye.
What toning shampoo do I use to keep my hair golden blonde?
Create a custom colour-toning shampoo by mixing a dollop of Just Like Honey with Reincarnation Mask and applying it once a week. Keep a bottle of Just Like Honey in the shower to top up when the colour starts to fade.
How often should I use the Champagne Super Toner?
Reapply the toner to your hair every 6-8 washes or when it starts to fade.