Frequently Asked Questions

Do I need to bleach my hair to go platinum blonde?

Yes! Ice White Blonde hair requires you to bleach your hair to a pale yellow. We recommend doing a strand test before bleaching your hair at home to get the best indication of how your hair will react to the bleaching process and the end result.

Why do I need to tone my hair after bleaching?

It’s important to use a toner to balance out your bleached hair. Choose one that neutralises brassy yellows or one that works with warmer tones to create the best blonde finish or base for applying hair dye.

What is the difference between White Toner and White Heat Super Cool Colour? When do I use a toner vs. a dye? 

Toner is the step after bleaching, followed by your dye. White Toner neutralises brassy yellows from bleached hair to create a clean, cool blonde finish or base for hair dye. It pairs well with White Heat for the brightest, whitest blonde finish.

Will Super Cool Colour damage my hair?

No. All of our Super Cool Colours are conditioner based hair dyes and don’t have any peroxide, so they’re gentle and help to nourish when you colour.

How do I keep my blonde hair platinum?

Refresh your White Toner when it starts to fade and keep a bottle of White Heat to hand to top up as needed. Use our strong purple Silver Shampoo and Conditioner every second or third wash to get rid of yellows and keep your blonde ashy.