

Give your blonde a second chance with Purple Reincarnation Mask. Our OG hair treatment reformulated with soft violet pigments to strengthen and brighten blonde hair.
Ammonia-free, Paraben-free, vegan and Peta-Approved
Doesn't contain bleach or hydrogen peroxide
Developed by professionals for instant and long-term results
Made with Hydrolyzed Wheat Proteins, Vegetable Proteins and antioxidant-rich Sunflower Seed Extract, the iconic mask formula restores hair bonds and prevents damage caused by pollution, styling and daily stressors. The OG hair treatment reformulated with soft violet pigments to strengthen and brighten blonde hair. Perfect for whenever your blonde needs some TLC.
Vegan formula suitable for all hair types






1x bottle of toning hair mark 200ml
Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetrimonium Chloride, Glycerin, Octyldodecanol, Sodium Benzoate, Isopropyl Alcohol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Lactic Acid, Lauryl Pyrrolidone, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Butylene Glycol, Trideceth-12, Polyamide-2, Helianthus Annuus (Sunflower) Seed Extract, Acid Violet 43, Phenoxyethanol, Saccharomyces/ Copper Ferment, Saccharomyces/ Magnesium Ferment, Saccharomyces/ Silicon Ferment, Saccharomyces/ Zinc Ferment, Saccharomyces/Iron Ferment, Disodium EDTA, Potassium Sorbate, Leuconostoc/Radish Root Ferment Filtrate, Linalool, Benzyl Salicylate, Coumarin.

APPLY Apply to shampooed, towel dried hair and comb through.
LET SIT Leave on for 10-20 minutes for enhanced conditioning and toning effects.
RINSE Rinse well. Use after BLEACH LONDON PURPLE REINCARNATION SHAMPOO for best results.
FOLLOW UP Use Purple Reincarnation Mask whenever your blonde needs some TLC. This mask can also be used as an everyday conditioner by leaving it in for a few minutes.
April 2, 2026
Reliably good
Great to see this product in purple to do a bit of toning alongside nourishing!
December 12, 2025
dreamy
this is my favourite conditioner. it leaves my hair SO soft, helps drfine curls and completely banishes brass. the smell is much nicer than most conditioners too. the ingredients are about 60% synthetic/petrochemical derived which i don't love.
October 10, 2025
Works well
I love this product. Just takes the yellow out of my bleached hair
August 5, 2025
effective
Much silkier after
April 17, 2025
Purple Reincarnation is WONDERFUL
I will buy this again and again! It makes my hair feel amazing and definitely brightens the color! I love it!!!
AS SEEN ON @BLEACHLONDON

