Give your blonde a second chance with Purple Reincarnation Mask. Our OG hair treatment reformulated with soft violet pigments to strengthen and brighten blonde hair. 

Made with Hydrolyzed Wheat Proteins, Vegetable Proteins and antioxidant-rich Sunflower Seed Extract, the iconic formula restores bonds and prevents damage caused by pollution, styling and daily stressors. Perfect for whenever your blonde needs some TLC.

• Ammonia-free, Paraben-free, vegan and Peta-Approved

• Doesn't contain bleach or hydrogen peroxide

• Developed by professionals for instant and long-term results

Made with Hydrolyzed Wheat Proteins, Vegetable Proteins and antioxidant-rich Sunflower Seed Extract, the iconic formula restores bonds and prevents damage caused by pollution, styling and daily stressors. Perfect for whenever your blonde needs some TLC.

Vegan formula suitable for all hair types