Reincarnation Purple Mask

Bond-restoring treatment for blondes
(11)
Purple Reincarnation Mask 200mlimage
Reincarnation Mask XLimage
Reincarnation Maskimage
Mini Reincarnation Mask 50mlimage

Give your blonde a second chance with Purple Reincarnation Mask. Our OG hair treatment reformulated with soft violet pigments to strengthen and brighten blonde hair. 

  • Ammonia-free, Paraben-free, vegan and Peta-Approved

  • Doesn't contain bleach or hydrogen peroxide

  • Developed by professionals for instant and long-term results

What it does
“Use Purple Reincarnation Mask with Purple Reincarnation shampoo for the ultimate strengthening and brightening routine”
Alex Brownsell
What You Get
 
What's in the box

1x bottle of toning hair mark 200ml

Ingredients

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetrimonium Chloride, Glycerin, Octyldodecanol, Sodium Benzoate, Isopropyl Alcohol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Lactic Acid, Lauryl Pyrrolidone, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Butylene Glycol, Trideceth-12, Polyamide-2, Helianthus Annuus (Sunflower) Seed Extract, Acid Violet 43, Phenoxyethanol, Saccharomyces/ Copper Ferment, Saccharomyces/ Magnesium Ferment, Saccharomyces/ Silicon Ferment, Saccharomyces/ Zinc Ferment, Saccharomyces/Iron Ferment, Disodium EDTA, Potassium Sorbate, Leuconostoc/Radish Root Ferment Filtrate, Linalool, Benzyl Salicylate, Coumarin.

How to use it
  1. APPLY Apply to shampooed, towel dried hair and comb through.

  2. LET SIT Leave on for 10-20 minutes for enhanced conditioning and toning effects.

  3. RINSE Rinse well. Use after BLEACH LONDON PURPLE REINCARNATION SHAMPOO for best results.

  4. FOLLOW UP Use Purple Reincarnation Mask whenever your blonde needs some TLC. This mask can also be used as an everyday conditioner by leaving it in for a few minutes.

Reviews
5.0
Average score from 11 reviews
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April 2, 2026

Reliably good

Great to see this product in purple to do a bit of toning alongside nourishing!

Lee R.
Hair Type: Wavy  Natural Hair Color: Dark brown

December 12, 2025

dreamy

this is my favourite conditioner. it leaves my hair SO soft, helps drfine curls and completely banishes brass. the smell is much nicer than most conditioners too. the ingredients are about 60% synthetic/petrochemical derived which i don't love.

j s.
Hair Type: Wavy  Natural Hair Color: Dark brown

October 10, 2025

Works well

I love this product. Just takes the yellow out of my bleached hair

Jane H.
Hair Type: Straight  Natural Hair Color: Blonde

August 5, 2025

effective

Much silkier after

Jennifer W.
Hair Type: Straight  Natural Hair Color: Dark brown

April 17, 2025

Purple Reincarnation is WONDERFUL

I will buy this again and again! It makes my hair feel amazing and definitely brightens the color! I love it!!!

Faith S.
Hair Type: Wavy  Natural Hair Color: Blonde
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