Pearlescent

Total Bleach + Pearlescent Toner

(531)

The original bleach & tone routine for bright blonde hair.

Our original bleach kit, made with the same formulation trusted by Alex Brownsell and her team of bleaching experts for over 15 years! Lifts and lightens hair, pulling out natural colour pigments quickly and evenly for a perfect blonde base.

Then give your bleached hair a soft iridescent shimmer using our Pearlescent Toner for a truly glistening blonde.

Professional standard ultra-powerful lightening.
Lightens hair up to 7 levels
Conditioning toning gloss

Total Bleach Kit

Our original Bleach Kit - 30 VOL | 9% Developing Lotion - Suitable for all hair types

Pearlescent Toner Kit

Soft pinky violet blonde semi-permanent toner.

What it does

Base

Result

Base

Result

What You Get

Silver Shampoo

Contains a sachet of silver shampoo for help toning

Vegan and PETA-approved

Suitable for all hair types

No matter the texture or density

Total Bleach Kit

2 x sachet of bleaching powder 25g 1 x bottle of developing lotion (30 vol | 9 %) 1 x sachet of our bond-restoring Reincarnation Mask 15ml 1 x pair of plastic gloves

Pearlescent Toner Kit

1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pair of plastic gloves

Total Bleach Kit

One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.

Pearlescent Toner Kit

One kit covers root regrowth and short hair.

If your hair's long, thick or it's your first time toning, you'll need at least two kits.

Total Bleach Kit

BLEACHING POWDER ingredients: Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Magnesium Carbonate Hydroxide, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate.

DEVELOPING LOTION (30vol | 9%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Cid, Tetrasodium EDTA.

REINCARNATION MASK ingredients: Aqua (water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Pearlescent Toner Kit

COLOURANT INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Propoxytetramethyl Piperidinyl Dimethicone, Ethanolamine, Carbomer, Betaine, Sodium Sulfite, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Glycerin, Bisabolol, Sodium Chloride, Trisodium HEDTA, Hydrolyzed Rhodophyceae Extract, Boswellia Serrata Gum, Butylene Glycol, Toluene-2,5-Diamine Sulfate, Hippophae Rhamnoides Fruit Extract, Resorcinol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, 2-Methylresorcinol, m-Aminophenol, 2-Methyl-5-Hydroxyethylaminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol HCl, 4-Amino-2-Hydroxytoluene, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Geraniol, Hexyl Cinnamal, Limonene, Linalool. DEVELOPING LOTION INGREDIENTS (7.5 VOL | 2.25%): Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. REINCARNATION MASK INGREDIENTS: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

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Reviews

4.2

Average score from a total of 531 reviews of all products in this set

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Page 1 of 40

April 8, 2026

Great

Works a treat

Maxine M.

Hair Type: Coily Natural Hair Color: Dark brown

February 12, 2026

Great quality

Ive used a few different bleaches before but this is by far my favourite

Amber S.

Hair Type: Straight Natural Hair Color: Dark brown

December 22, 2025

Dye

Amazing, coloured my hair like a treat

Holly M.

Hair Type: Straight Natural Hair Color: Dark brown

December 18, 2025

FAB

Absolutely stunning, I went from jet black hair to bright red in 1 day

Courtney W.

Hair Type: Straight Natural Hair Color: Blonde

November 9, 2025

great bleach!

instructions were super helpful and the product itself worked like a treat! i took a (knowing) risk by attempting to bleach over old permanent dye, and it turned out far better than i expected! i tried only two kits which wasn't quite enough for my hair, but i was pre warned. if you’re not quite sure, get more than you think!

dio t.

Hair Type: Wavy Natural Hair Color: Dark brown

Page 1 of 40

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