We use essential cookies to make our site work. With your consent, we may also use non-essential cookies to improve user experience and analyze website traffic. By clicking “Accept,” you agree to our website's cookie use as described in our Cookie Policy. You can change your cookie settings at any time by clicking “Preferences.”

Free Shipping above £30

Vegan & PETA-approved

Fade To Grey Toner

For an ashy grey finish
(54)

It's never too early to go grey!

Deposits strong steely grey tone into bleached strands to neutralise brassy yellows and create a cool, slatey finish or base for dark ashy colours.

  • Conditioning toning gloss

  • Tone: Grey ash

  • Ammonia-free

  • For use on bleached hair

Hoe het werkt
Base
Result
Base
Result
Wat is inbegrepen
 
Inhoud

1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pairs of plastic gloves

Ingredients

COLOURANT ingredients: Aqua (Water), Cetyl Alcohol, Cocamide MEA, Ethanolamine, Polysilicone-18 Cetyl Phosphate, Carbomer, Sodium Sulfite Betaine, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Toluene-2,5-Diamine Sulfate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Proein, Bisabolol, Sodium Chloride, Trisodium HEDTA, m-Aminophenol, Boswellia Serrata Gum, Resorcinol, 2-Methylresorcinol, 2,4-Diaminophenoxyethanol HCl, Sodium Benzoate, 2-Amino-3-Hydroxypyridine, 5-Amino-6-Chloro-o-Cresol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Geraniol, Hexyl Cinnamal, Limonene, Linalool. DEVELOPING LOTION (7vol / 2.1%) ingredients: Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Hoe te gebruiken
  1. VERDEEL HET HAAR Verdeel het haar in 4 kwarten en zet het vast.

  2. MENGEN Meng de toner!

  3. AANBRENGEN Neem dunne plakjes haar en breng de toner aan.

  4. VERZADIGEN! Bedek elke pluk.

  5. INWERKTIJD Wacht 20 minuten

  6. UITSPOELEN EN CONDITIONEREN

VOLGENDE STAP >>> KLEUR!

Reviews
4.6
Average score from 54 reviews
Sort byHighest score
Oldest first
Newest first
Lowest score
Type All hair types
Straight
Wavy
Curly
Coily
Images Show all
Reviews with pictures
Page 1 of 11

September 10, 2026

Grey Fox - Silver Fox

I have a grey and black beard and brown hair so wanted to see what I look like with grey hair - I love it. My daughter did the bleaching and dyeing for me - she's an avid BLEACH London user! I'm really happy with the result and love it when it fades out to a silver colour. It does have a slight lilac colour to it for a few washes, but it's okay. Next time - for Halloween - I'm going to try the white toner kit. I used to colour my hair when I was a punk in the 1970's - so I'm going back to my roots (pardon the pun) - life's too short to be dull!

Mr F.
Hair Type: Straight  Natural Hair Color: Mid to light brown

August 15, 2026

Silver fox

Great conditioned hair

Miss P.
Hair Type: Curly  Natural Hair Color: Mid to light brown

November 18, 2025

Love it!

Easy to use, great results and my hair feels fab.

Gaynor H.
Hair Type: Straight  Natural Hair Color: Grey

November 8, 2025

Works Great 2 neutralize into grey tones

We used it on a very dark blonde/ light brown base to get rid of the yellowish/orange warm tone the hair had. Sadly it’s only a toner & u need the fade 2 grey conditioner & shampoo 2 maintain it. Would be nice to have a permanent version

Tabea-Sophie N.
Hair Type: Straight  Natural Hair Color: Mid to light brown

August 29, 2025

Perfect Grey!

I have looked far and wide and this is the perfect product to use if you are transitioning to grey hair. Works wonders and is gentle enough not to ruin your hair. I also noticed that it didn’t affect the roots. This is what gives it five stars! Thank you, and never ever stop making this toner please.

Sarah B.
Hair Type: Straight  Natural Hair Color: Grey
Page 1 of 11
product_page_reviews_loading