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A bleach and tone routine for charcoal grey hair without the breakage. Plex Bleach combines our classic bleach formula with built-in anti-breakage technology, for less stress during the lightening process. Then add Fade To Grey Toner to neutralise brassy yellow shades and create a cool ashy finish or base for adding colour. It's never too early to go grey...
Ultra-powerful lightening with less damage
Professional standard
Lightens hair up to 7 levels
Charcoal grey semi-permanent toner
Plex Bleach Kit with anti-breakage technology - 30 VOL | 9% Developing Lotion - Suitable for all hair types
Plex Bleach comes with everything you need for the perfect blonde base: Bleach with added anti-breakage technology, 30 VOL | 9% developing lotion, Silver Shampoo, our Seal The Deal conditioning treatment and easy-to-use instructions.




















1 x tube of colourant 40ml 1 x bottle of developing lotion 80ml (7.5 vol | 2.25%) 1 x sachet of Reincarnation Mask 15ml 1 x pairs of plastic gloves
2 x sachet of bleaching powder 25g 1 x bottle of developing lotion 100ml (30 vol | 9 %) 1 x sachet of Seal The Deal anti-breakage treatment 15ml 1 x pair of plastic gloves
One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long.
If your hair's long, thick or it's your first time bleaching, you'll need at least two kits.
COLOURANT ingredients: Aqua (Water), Cetyl Alcohol, Cocamide MEA, Ethanolamine, Polysilicone-18 Cetyl Phosphate, Carbomer, Sodium Sulfite Betaine, Parfum (Fragrance), Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Toluene-2,5-Diamine Sulfate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Proein, Bisabolol, Sodium Chloride, Trisodium HEDTA, m-Aminophenol, Boswellia Serrata Gum, Resorcinol, 2-Methylresorcinol, 2,4-Diaminophenoxyethanol HCl, Sodium Benzoate, 2-Amino-3-Hydroxypyridine, 5-Amino-6-Chloro-o-Cresol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Geraniol, Hexyl Cinnamal, Limonene, Linalool. DEVELOPING LOTION (7vol / 2.1%) ingredients: Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.
SEAL THE DEAL SACHET ingredients: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Distearoylethyl Dimonium Chloride, Stearamidopropyl Dimethylamine, Magnolol, Honokiol, Quaternium-80, Morind Citrifolia Fruit Extract, Quercetin, Ethylhexylglycerin, Parfum (Fragrance), Polyglyceryl-10 Dipalmitate, Polyglyceryl-6 Laurate, Phenoxyethanol, Dimethiconol, Sorbitan Oleate, Ceteareth-20, Citric Acid, Dimethicone, Benzyl Salicylate, Hexyl Cinnamal, Linalool.
BLEACH POWDER ingredients: Potassium Persulfate, Magnesium Carbonate Hydroxide, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Maleic Acid, Cyamopsis Tetragonoloba (Guar) Gum, PVP, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate.
DEVELOPING LOTION (30 vol | 9%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Cid, Tetrasodium EDTA.


September 10, 2026
Grey Fox - Silver Fox
I have a grey and black beard and brown hair so wanted to see what I look like with grey hair - I love it. My daughter did the bleaching and dyeing for me - she's an avid BLEACH London user! I'm really happy with the result and love it when it fades out to a silver colour. It does have a slight lilac colour to it for a few washes, but it's okay. Next time - for Halloween - I'm going to try the white toner kit. I used to colour my hair when I was a punk in the 1970's - so I'm going back to my roots (pardon the pun) - life's too short to be dull!
August 15, 2026
Silver fox
Great conditioned hair
November 18, 2025
Love it!
Easy to use, great results and my hair feels fab.
November 8, 2025
Works Great 2 neutralize into grey tones
We used it on a very dark blonde/ light brown base to get rid of the yellowish/orange warm tone the hair had. Sadly it’s only a toner & u need the fade 2 grey conditioner & shampoo 2 maintain it. Would be nice to have a permanent version
August 29, 2025
Perfect Grey!
I have looked far and wide and this is the perfect product to use if you are transitioning to grey hair. Works wonders and is gentle enough not to ruin your hair. I also noticed that it didn’t affect the roots. This is what gives it five stars! Thank you, and never ever stop making this toner please.
Volg ons @BLEACHLONDON

